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Confidential · 1 day ago

Social Media and Digital Marketing Specialist

NYC Metro Area

Full-time

Onsite

Mid Level

$82K/yr - $120K/yr

4+ years exp

Confidential company is seeking a Social Media and Digital Marketing Specialist to manage digital and social media marketing campaigns. The role involves developing and implementing strategies to enhance brand awareness and engagement across various platforms while collaborating with internal teams and external service providers.

Marketing & Advertising

Responsibilities

Manage firm website and social media presence (LinkedIn, X (Twitter), Instagram, YouTube & Facebook)

Work with CMO and Industry/Services marketing teams on developing and implementing social media campaigns/strategies that align with firm and niche objectives

Develop and edit creative (digital/video) assets used in digital/social promotion

Suggest and implement new features to develop brand awareness, increase followers, and enhance engagement

Create and maintain a flexible firmwide social media calendar, including defining content themes and implementing channel-specific best practices, while ensuring compliance with brand and regulatory standards

Develop and implement digital and social strategy to enhance brand awareness and drive lead generation through digital conversions (sponsored posts/paid social media campaigns, pay-per-click strategy, remarketing strategy, etc.)

Manage paid digital budgets and campaigns across LinkedIn, Google, and Meta platforms

Design, implement, and update compelling landing pages to help drive conversions of the target audience

Optimize user journeys and on‑site conversion paths to improve lead quality and conversion rates

Work with the internal team to help boost their social media profile, activity, and networks (including providing occasional training)

Collaborate with HR and recruiting to assist in leveraging social media to strengthen and enhance employer branding efforts

Oversee overall website and social media accounts’ design, including updates required to keep digital presence current and competitive

Set specific objectives, identify metrics, and report to CMO on overall digital and social channel performance/ROI

Translate performance data into actionable insights and optimization recommendations

Perform research on current benchmark trends, keep current on social media channel activity, and activities of key competitors

Collaborate with others in the department and key stakeholders to ensure engaging and consistent brand and messaging across all channels - posts, email marketing, digital advertising, and event promotion

Collaborate and serve as primary contact for external service providers (website maintenance/hosting, SEO consultants, etc.)

Stay up to date with current technologies and trends in social media, design tools, and applications

Assess and update (as needed) internal approaches and mechanisms for internal sharing, distribution, etc

Qualification

Digital marketingSocial media managementContent creationGoogle AnalyticsAdobe Creative SuiteCRM/automation toolsCommunicationDetail-orientedProject management

Required

Bachelor's degree in digital marketing, graphic design, communications, business, or related field

4-6 years of digital/social marketing experience, preferably in public accounting, professional services, or consulting

Detail-oriented with a commitment to delivering timely, accurate, and quality deliverables

Experience with popular marketing (CRM/automation), digital, and social resources/tools, including but not limited to WordPress, Google Analytics, HubSpot, Adobe Creative Suite, Canva, and other digital and video development tools

Ability to work independently in a fast-paced, changing environment

Excellent written and verbal communication and interpersonal skills, with the ability to convert complex information into digestible and compelling digital/social content

Ability to manage multiple projects and collaborate across teams

Company

Confidential

Silicon Valley, California US, US

51-200 employees

Funding

Current Stage

Growth Stage

Leadership Team

Roshan Syed

Global Talent Partner

Company data provided by crunchbase