GSK · 1 week ago
Omni-Channel Marketing Manager - Respiratory Biologics
Durham Blackwell Street
Full-time
Hybrid
Mid Level
4+ years expGSK is a global biopharma company focused on uniting science, technology, and talent to advance health. The Manager, Omni-Channel Marketing will develop and execute marketing strategies for Respiratory Biologics, leading innovative tactics across various channels to drive commercial performance.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Lead development of assigned HCP promotional tactics including developing project briefs to ensure promotional materials will deliver on the brand strategy and meet business objectives
Develop and execute the US omni channel marketing strategy to drive commercial performance across all channels (digital, social, email, web, mobile, etc.)
Utilize customer segmentation to define journey maps and design channel specific tactics to deliver coordinated, personalized experiences across the lifecycle
Lead planning and execution of integrated campaigns that align digital and offline channels to drive measurable outcomes (e.g., awareness, activation, adherence, prescriptions)
Establish channel mix, media plans, and budget allocation in partnership with media and agency partners; optimize spend based on performance and ROI
Work effectively and collaboratively across a matrix marketing organization
Qualification
Required
BS/BA with 4 years commercial experience including marketing, sales and/or market access
Minimum 2 years' experience in US pharmaceutical/biotech in-line brand marketing
Minimum of 2 days per week in office required (Durham or Philadelphia)
Ability to travel domestically (up to 20%)
Preferred
Launch experience/demonstrated ability to utilize innovative go to market approaches
Experience in Respiratory, Specialty and/or Rare Diseases a plus
Strong operational experience
Commercial experience, including: Brand lifecycle management, Matrix team leadership, Customer insight, messaging, campaign, creative development, Project management, Promotional review
Company
GSK
We are uniting science, technology and talent to get ahead of disease together. Our community guidelines: https://gsk.to/socialmedia
10001+ employees
H1B Sponsorship
GSK has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (56)
2023 (54)
2022 (53)
2021 (54)
2020 (72)
Funding
Current Stage
Public CompanyTotal Funding
$25.51MKey Investors
CARB-X
2021-03-02Grant· $18M
2020-09-23Grant· $7.51M
1978-01-13IPO
Leadership Team
Julie Brown
CFO
Mike Elmore
SVP & Chief Information Security Officer, GSK
Recent News
2026-01-16
2026-01-13
South China Morning Post
2026-01-08
Company data provided by crunchbase