Apply on Employer Site

WilmerHale · 13 hours ago

Content and Social Media Senior Specialist

New York, NY

Full-time

Onsite

Senior Level

5+ years exp

WilmerHale is a leading, full-service international law firm with a commitment to providing quality legal and client services. The Senior Social Media and Content Specialist leads the firm’s social media presence, develops creative campaigns, and ensures a consistent brand voice while collaborating with lawyers and marketing teams to create engaging content.

Intellectual PropertyLegalVenture Capital

Comp. & Benefits

Responsibilities

Leads content strategy across the firm’s social media channels, including LinkedIn, Instagram and X. Develops and executes campaigns to promote firm initiatives and reports on metrics. Ensures consistent brand voice across social media platforms. Shares best practices with social media team members and monitors industry trends. Provides training to firm attorneys on effective LinkedIn profiles and usage

Manages the development of external electronic and print marketing communications materials (including web pages, legal practice descriptions, fact sheets, lawyer bios, etc.) from inception to completion. Organizes and conducts kickoff meetings with all key participants. Serves a journalistic role by writing original text, working with lawyer or appropriate contact. Incorporates branding and firm positioning in text. Posts content to external website

Works closely with Visual Communications to ensure marketing collateral meets firm visual brand standards

Writes, edits and distributes/posts internal communications materials, including articles for the firm intranet

Drafts other content as needed to support communications and business development efforts

Communicates stylistic and grammatical editorial suggestions with senior members of the department, working closely with marketing team members to enforce editing and style standards for all firm marketing materials

Works with key lawyers, marketing reviewers, business development reviewers and others as needed to get final approval of drafted text

Establishes project schedule based on current workload and requirements of specific projects

Ensures that client consents have been obtained for any client reference

Contributes to the firm's Service Excellence initiative to consistently improve its image internally and externally. Displays professionalism, quality service and a "can do" attitude to internal members/departments of the firm as well as external clients and vendors

Qualification

Social media managementContent strategy developmentCopywritingCMS proficiencyProject managementMultitaskingOral communicationWritten communicationDetail orientedTeam collaboration