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Unilever · 12 hours ago

Associate Director, Influencer & Community Management

Hoboken US HQ

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$142K/yr - $213K/yr

8+ years exp

Unilever is a global consumer goods company seeking an Associate Director, Influencer & Community Management to lead influencer marketing and community management for its Personal Care portfolio. The role focuses on developing strategies, building relationships with creators, and fostering community engagement to enhance brand presence and drive business impact.

ConsumerFast-Moving Consumer GoodsFood and BeverageManufacturingPersonal Care and Hygiene

Culture & Values

Responsibilities

Develop the influencer marketing strategy for the Personal Care portfolio, ensuring alignment with brand priorities, cultural moments, and business objectives

Lead full funnel influencer programs—from awareness to conversion—across paid, earned, and ambassador channels

Build and maintain relationships with creators, talent agencies, and platform partners

Oversee influencer identification, vetting, contracting, briefing, content review, and performance tracking

Partner with Insights, Media, and Brand teams to optimize influencer investments and measure ROI

Create a community management vision that strengthens brand affinity and fosters two way dialogue with consumers

Oversee daily community engagement across social channels, ensuring timely, on brand responses and proactive participation in cultural conversations

Develop playbooks, tone of voice guidelines, escalation protocols, and engagement frameworks for the Personal Care category

Identify opportunities to activate superfans, advocates, and niche communities

Manage and mentor a team of influencer and community specialists, fostering a culture of creativity, accountability, and continuous learning

Partner closely with Brand Marketing, PR, Media, Creative, Legal, and Retail to ensure integrated planning and flawless execution

Serve as a subject matter expert on social and creator trends, platform updates, and competitive activity

Establish KPIs and measurement frameworks for influencer and community initiatives

Analyze performance data to inform optimization, reporting, and future planning

Translate insights into actionable recommendations for brand teams and senior leadership

Qualification

Influencer marketingCommunity managementSocial media strategyData analysisLeadership skillsCommunication skillsCreativityCollaboration

Required

8–10+ years of experience in influencer marketing, social media, community management, or related fields

A self-starter who is obsessed with tangible business results, OKRs and pioneering new models – pushing the boundaries of what it takes to land impactful and influencer content (that drives engagement and ultimately sales)

Proven track record leading large scale influencer programs and community strategies for consumer brands (beauty, personal care, or lifestyle preferred)

Deep understanding of social platforms, creator ecosystems, and digital culture

Strong leadership skills with experience managing teams and agency partners

Excellent communication, storytelling, and relationship building abilities

Data driven mindset with experience using social listening, analytics, and influencer platforms

Ability to thrive in a fast paced, matrixed environment