Sock Club · 1 week ago
Senior Manager - Digital Marketing
Austin, TX
Full-time
Hybrid
Senior Level, Lead/Staff
$115K/yr - $135K/yr
10+ years expSock Club is a company focused on delivering memorable experiences and quality custom products. They are seeking a Senior Manager of Digital Marketing to lead the strategic and operational aspects of their digital marketing team, optimizing the full funnel experience and managing digital revenue for their B2B business.
Consumer GoodsE-CommerceManufacturing
Responsibilities
Own the B2B Digital Marketing strategy - from traffic acquisition to conversion - with full P&L responsibility for digital revenue
Supervise the strategy to win #1 Google ranking for "custom socks" and grow overall organic search performance
Develop and execute strategic quarterly roadmaps for site UX, CRO, and SEO; grounded in data, testing, customer insights and business priorities
Lead, mentor and support a talented digital marketing team (currently 2 direct reports)
Architect and continuously improve the full-funnel user journey for two primary customer types: direct buyers (end clients) and agency/bulk resellers (distributors)
Build and maintain an experimentation framework to test and scale new features, layouts, and content that drive conversion and increase AOV
Develop and expand B2B-focused paid social advertising campaigns across Google, Meta, LinkedIn, and programmatic platforms
Manage and optimize a monthly advertising budget of approximately $100,000, with potential to scale based on ROAS targets
Enhance our presence and performance on industry listing sites (SAGE, ESP) and other digital marketplaces
Optimize product discovery, bundling, and upsell paths to enhance average order value and sales velocity
Analyze performance data using GA4, heatmaps, and analytics tools to identify opportunities and inform prioritization
Partner with Sales to align Digital Marketing initiatives with lead qualification processes and back-end systems
Track, analyze, and report on key digital marketing KPIs including new organic search traffic, CPL, CAC, ROAS, and on-site conversion rates
Collaborate with other Sock Club departments to ensure alignment of digital marketing initiatives with overall business goals
Stay ahead of B2B trends, promotional product industry shifts, and MarTech developments — acting as the internal expert for all things Digital Marketing
Qualification
Required
10+ years of experience in digital marketing, with at least 5 years in a management role
Minimum 5 years of experience in B2B / E-commerce space
Proven success managing B2B Digital Marketing campaigns
Strong background in SEO strategy and implementation
Experience with conversion rate optimization (CRO) and UX best practices for B2B user flows
Skilled in A/B and multivariate testing, funnel analysis, and growth experimentation
Proficiency with key platforms including Hubspot, Posthog, GA4, Webflow, ahrefs, and CRO/UX tools such as Crazy Egg, Hotjar, VWO, Optimizely
Experience with paid social advertising across Google, Meta, LinkedIn, and programmatic platforms
Proven experience influencing C-suite stakeholders and driving alignment on complex strategic initiatives
Proficient in leveraging AI tools for marketing automation, personalization, and performance optimization
Experience managing and mentoring marketing team members
Demonstrated ability to manage significant advertising budgets effectively
Data-driven mindset with strong analytical skills and experience using data to drive decision-making
Comfortable working cross-functionally in a fast-paced, entrepreneurial environment
Excellent communication and leadership abilities
Preferred
Technical knowledge of Java, Python, or other programming languages is a plus
Benefits
Performance-based incentives
Comprehensive benefits package
Opportunity to make a significant impact in a growing company
Collaborative and innovative work environment
Professional development opportunities
Growth potential as we expand into other product lines
Company
Sock Club
The finest American made socks delivered once a month.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Noah Lee
Co-Founder
Company data provided by crunchbase