BILL · 22 hours ago
Senior Email & Lifecycle Marketing Manager
San Jose, CA
Full-time
Hybrid
Senior Level
$126K/yr - $157K/yr
7+ years expBILL is a company focused on empowering businesses with innovative financial tools. They are seeking a Senior Email & Lifecycle Marketing Manager to lead customer-facing messaging programs and drive customer engagement through automated and data-driven lifecycle journeys.
AppsBillingFinancial ServicesFinTechSaaS
Responsibilities
Co-develop lifecycle marketing strategy with Customer Marketing and Product Marketing to ensure messaging, tone, and timing are aligned across all channels
Define and manage the email and lifecycle marketing roadmap for onboarding, activation, adoption, upsell, and reactivation
Leverage Pendo as a core tool for in-app messaging and feature adoption
Develop automated, trigger-based journeys tailored to customer behaviors and lifecycle stages, leveraging demand or product-led growth methodologies
Own key lifecycle growth targets (activation, adoption, upsell, reactivation) and be directly accountable for delivering measurable impact on these metrics through email and in-app programs
Build and deploy campaigns using Inflection.io (experience with Marketo, Braze, Customer.io or similar tools welcome)
Use Pendo and Inflection.io to deliver coordinated email and in-app experiences
Coordinate and segmentation, dynamic content, and personalization for maximum relevance
Design, test, and optimize A/B and multivariate experiments to improve open, click, and conversion rates
Demonstrated advanced proficiency in leveraging AI tools and automation to design, execute, and optimize marketing campaigns
Ensure compliance with email best practices and regulations (CAN-SPAM, GDPR, etc.)
Track and report KPIs across lifecycle programs (activation, adoption, upsell, churn, LTV)
Partner with analytics, GTM Ops, Customer Marketing, and Product Marketing to develop dashboards and actionable insights
Use data to iterate and scale high-performing programs
Work in lockstep with Customer Marketing and Product Marketing to plan and execute messaging strategies across email, in-app, and other channels
Coordinate with Product and Customer Success to align messaging with launches and customer needs
Partner with GTM Ops to integrate data flows, improve targeting, and measure impact
Maintain an organized inventory of email assets, templates, automation flows, and Pendo experiences
Document and standardize processes for consistent execution
Qualification
Required
7+ years of email or lifecycle marketing experience in B2B SaaS or similar environment
Deep expertise with marketing automation platforms (Inflection.io, Marketo, Braze, Customer.io or comparable tools)
Familiarity with Pendo or similar in-app engagement platforms, and ability to integrate in-app and email experiences
Proven track record of building and scaling automated, personalized lifecycle programs that drive measurable outcomes
Strong segmentation, testing, and analytics skills with ability to translate insights into action
Working knowledge of HTML/CSS for email template editing a plus
Familiarity with CRM systems (Salesforce or similar) and integrating email with customer data platforms
Excellent project management and cross-functional collaboration skills
Solid understanding of email compliance (CAN-SPAM, GDPR, etc.)
Benefits
Medical, dental, vision, life and disability insurance
401(k) retirement plan
Flexible spending & health savings account
Paid holidays
Paid time off
100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
HSA & FSA accounts
Life Insurance, Long & Short-term disability coverage
Employee Assistance Program (EAP)
11+ Observed holidays and wellness days and flexible time off
Employee Stock Purchase Program with employee discounts
Wellness & Fitness initiatives
Employee recognition and referral programs
And much more
Company
BILL
BILL is a developer of financial automation software for small and midsize businesses (SMBs).
1001-5000 employees
H1B Sponsorship
BILL has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (92)
2022 (137)
2021 (78)
2020 (56)
Funding
Current Stage
Public CompanyTotal Funding
$1.48BKey Investors
Barington Capital GroupStarboard ValueFranklin Templeton
2025-12-04Post Ipo Equity
2025-09-04Post Ipo Equity
2024-12-04Post Ipo Debt· $1.2B
Leadership Team
René Lacerte
CEO & Founder
Ken Moss
Chief Technology Officer
Recent News
dcm.com
2025-12-31
globalventuring.com
2025-12-11
Company data provided by crunchbase