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Publicis Groupe · 13 hours ago

Associate Director, Change Management Communications

New York, NY

Full-time

Onsite

Lead/Staff, Director/Executive

$97K/yr - $156K/yr

4+ years exp

Publicis Groupe is the third largest communications group in the world, employing nearly 80,000 professionals across over 100 countries. The Associate Director, Change Management Communications will support marketing transformation efforts by shaping effective communications to help organizations navigate change, partnering with clients and internal teams to guide stakeholders through complex initiatives and drive adoption.

AdvertisingMarketingPublic Relations

Responsibilities

Manage the development and orchestration of Marketing Change Management Communications Strategies aligned with major organizational change initiatives for key Publicis clients

Apply recognized frameworks (Prosci ADKAR or equivalent) to align messaging, stakeholder engagement, and reinforcement plans with Marketing Transformation program goals

Own the end-to-end communications cadence, including stakeholder mapping, change-champions coordination, and reinforcement touchpoints

Develop and maintain a change comms editorial calendar that aligns key milestones, L&D waves, and business rhythms across multiple client divisions and segments

Serve as the specialist comms advisor within the TMO, providing counsel on frameworks, tone, timing, message sequencing, and storytelling through ambiguity and disruption

Partner with TMO, PMO, and internal capability teams to synchronize comms with project status, deployment timelines, and readiness tracking

Help craft, orchestrate, and deliver L&D strategies that drive upskilling, and expediate Transformation initiatives, integrating comms with enablement and L&D, designing training journeys, modules, guides, and events that accelerate adoption and proficiency

Support with crafting leader-ready materials, FAQs, talking points, videos, all-hands decks, for consistent, high-impact delivery

Measure adoption and engagement metrics (awareness, activation, enablement, sentiment) and use insights to refine strategy and prove impact

Oversee governance and brand consistency across all channels, ensuring compliant, inclusive, and risk-appropriate communications

Explore, and make proactive suggestions around improvements to comms processes, including using AI tools and practices to streamline and expediate the delivery of Comms programs

Qualification

Change Management experienceADKAR frameworkCommunications strategyProject management skillsInterpersonal skillsEmpathyInfluencing skillsStorytelling skillsWriting skillsAdaptability

Required

4-7 years of change communications experience within a major organization, either a global professional services consultancy or marketing services agency

Deep understanding of Change Management theory and practice (including ADKAR, stakeholder management, individual & collective change dynamics, reinforcement) and ability to apply it to communications strategy

Proven experience leading communications for large-scale Marketing transformational change initiatives (digital transformation, operating model redesign, global rollout)

Exceptional interpersonal, writing, storytelling and messaging skills, with the ability to synthesize complex topics into clear, compelling narratives for diverse audiences

Strong strategic mindset, excellent project management skills and the ability to oversee multiple, simultaneous, change program communications

Comfortable advising clients and internal leaders

Experience working in a matrix organization and influencing people across different teams and capabilities

High degree of adaptability, resilience and empathy, able to lead communications in ambiguous, fast-moving change environments

Bachelor's degree (Communications, Change Management, Marketing, Organizational Development or related)