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Drive DeVilbiss Healthcare · 1 day ago

Senior Manager, Marketing Operations & Systems

Port Washington, NY

Full-time

Onsite

Senior Level

7+ years exp

Drive DeVilbiss Healthcare is a leading manufacturer of medical products focused on innovative healthcare solutions. The Senior Manager, Marketing Operations & Systems is responsible for enhancing the efficiency and scalability of the marketing ecosystem by managing key marketing technologies and driving operational improvements across various teams.

Health CareMedicalMedical Device

Responsibilities

Oversee product information workflows, taxonomy alignment, and data enrichment across channels

Manage PIM/PXM processes for accuracy, completeness, and consistency across Amazon, e-commerce, sales tools, and internal systems

Lead key data hygiene initiatives to support product launches, packaging updates, and omnichannel content accuracy

Serve as the business owner and subject matter expert for HubSpot/Salesforce, including architecture, governance, integrations, automation, reporting, and system optimization

Maintain a connected ecosystem between HubSpot, Salesforce, SAP, Amazon, and additional commercial systems

Build scalable automation, lead-scoring models, lifecycle workflows, and segmentation frameworks aligned with sales and marketing objectives

Manage the collection, cleansing, transformation, and uploading of offline data (sales, distribution, events, channel metrics, and more) to enrich CRM accuracy

Enhance targeting, segmentation, funnel analysis, and revenue attribution across all commercial and marketing activities

Lead major system integration projects, including PIM → PDX data transfer, content mapping, and multichannel synchronization

Partner closely with IT, Sales, Product, and external vendors to unify data, eliminate silos, and ensure accuracy across all commercial systems

Oversee cross-system data flows, troubleshoot inconsistencies, and maintain data governance best practices

Own the creation, maintenance, and version-control of all functional documentation for new system enhancements across Sales, Marketing, Service, and eCommerce, with a focus on improving business user capabilities through better leverage of system functionality

Coordinate closely with technical resources responsible for implementing new features or enhancements to ensure functional requirements are translated by technical resources into technical documentation to reflect what changes were made to the system

Manage and execute cross-functional initiatives that accelerate speed-to-market and operational efficiency

Build scalable workflows, SOPs, and intake processes for campaign management, creative operations, and product information updates

Identify bottlenecks and implement improvements across marketing operations, ensuring flawless execution

Build and maintain dashboards, scorecards, and performance reports that translate data into actionable insights for leadership

Create monthly, quarterly, and ad-hoc KPI reporting across funnel metrics, campaign performance, Amazon analytics, Salesforce/HubSpot data, and more

Support leadership with high-quality presentation materials and narrative storytelling grounded in data

Own and manage the Digital Asset Management (DAM) platform, ensuring accurate organization, metadata standards, governance, and user access controls

Lead a comprehensive DAM cleanup initiative, including asset auditing, metadata tagging, folder structure optimization, and archival processes

Develop and implement a forward-looking DAM strategy that supports scalability, brand consistency, and global team accessibility

Partner with Creative, Product, and Sales teams to establish intake processes, version-control standards, and clear rules of engagement for asset creation and use

Train internal teams on DAM best practices, workflows, and naming conventions to ensure long-term sustainability and compliance

Qualification

HubSpotSalesforceData IntegrationProject ManagementSAPPIM/PXM ManagementAnalytics & ReportingCross-Functional CommunicationData-Driven Decision MakingProcess InnovationTechnical AcumenVendor Management