STAHLS' · 22 hours ago
Content Manager
St Clair Shores, MI
Full-time
Onsite
Senior Level
5+ years expGroupeSTAHL is a leading international manufacturer, distributor and direct supplier in the field of custom textile printing. The Content Manager is responsible for leading the planning, creation, distribution, and optimization of high-quality content across digital channels to drive engagement, brand awareness, and conversions.
Manufacturing
Responsibilities
Develop and execute a comprehensive content strategy aligned with business goals and brand voice
Build and maintain a content calendar that supports marketing campaigns, product launches, and thought leadership initiatives
Identify new opportunities for content formats, social channels, and storytelling approaches
Partner with internal stakeholders to ensure alignment on messaging and content priorities
Oversee the creation of engaging and effective content, including blogs, articles, social media posts, newsletters, video scripts, and multimedia assets
Manage the end-to-end video content process — from concept development and production oversight to post-production and publishing
Ensure all content is on-brand, optimized for SEO, and tailored to specific audiences and platforms
Maintain content governance standards, including tone of voice, editorial guidelines, and quality control
Manage and mentor a team of three content professionals, providing guidance, feedback, and development opportunities
Oversee workload distribution, project management, and performance reviews for direct reports
Foster a collaborative, creative, and high-performing team culture
Oversee publishing and promotion across owned, earned, and paid channels (e.g., website, social media, YouTube, email)
Work closely with digital and social media teams to maximize reach, engagement, and impact
Implement SEO and content optimization best practices to enhance visibility and performance
Develop and track key performance indicators (KPIs) for content effectiveness, including engagement, reach, conversions, and ROI
Use analytics tools (e.g., Google Analytics, social media insights, HubSpot, or similar) to report on content performance
Translate insights into actionable recommendations to improve future content strategy and execution
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, or related field
5+ years of experience in content management, digital marketing, or related field
Proven experience managing a small team or direct reports
Strong writing, editing, and storytelling skills across multiple content formats
Hands-on experience with video production and management (e.g., YouTube, Vimeo, Reels, TikTok)
Proficiency in content management systems (CMS), SEO tools, and analytics platforms
Excellent project management and organizational skills
Ability to balance strategic thinking with hands-on execution
Benefits
Flexibility in the workplace
Generous PTO packages
Comprehensive benefits packages with low premiums and front-end deductibles
Contribute pre-tax dollars to your FSA or HSA accounts
Earn additional PTO by participating in healthy activities
Tuition reimbursement
Company
STAHLS'
STAHLS’ delivers advanced heat printing and POD technology, transfers, and training to help apparel decorators customize and grow their business.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Erin Ascher
Chief People Officer
Josh E.
Chief Revenue Officer (CRO)
Recent News
2025-09-23
Google Patent
2025-05-05
Google Patent
2025-05-05
Company data provided by crunchbase