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PAR Technology · 3 days ago

Director of Growth Marketing

United States

Full-time

Remote

Director/Executive

$160K/yr - $185K/yr

8+ years exp

PAR Technology Corporation is a leader in restaurant technology, empowering brands worldwide. The Director of Growth Marketing is responsible for building and optimizing programs that accelerate pipeline creation and drive measurable revenue impact, working cross-functionally with various teams to enhance customer acquisition efficiency and overall pipeline performance.

ComputerEnterprise SoftwareHardwareInformation ServicesInformation TechnologySoftware

Comp. & Benefits

Responsibilities

Develop and execute the growth marketing strategy across PAR Technology’s restaurant-focused product portfolio

Drive a meaningful share of total pipeline and revenue through integrated, multi-channel campaigns

Build quarterly and annual plans aligned to revenue, pipeline, and efficiency targets

Partner with Product Marketing and Sales to ensure messaging, positioning, and offers support growth objectives

Lead the planning and execution of demand generation programs across digital, paid media, ABM, events, and content

Continuously optimize campaign performance through testing, segmentation, and funnel analysis

Manage influencer, consultant, and partner-driven marketing programs to increase RFP volume and opportunity creation

Partner closely with SDR leadership (or directly manage the team depending on structure) to ensure outbound prospecting, follow-up, and qualification efforts align with marketing campaigns

Provide messaging frameworks, outreach sequences, and enablement materials to improve SDR productivity and conversion rates

Own lifecycle marketing programs that support: Enterprise onboarding and rollout across locations, Corporate-to-franchisee adoption and enablement, Cross-sell and upsell of Operator Cloud products over time

Identify friction points across the funnel and implement improvements to increase lead-to-opportunity and opportunity-to-close conversion

Collaborate with Customer Success to improve customer health and reduce churn

Oversee digital marketing programs including SEO, SEM, paid social, website optimization, and e-commerce funnels

Test and refine digital pathways to increase self-service adoption and reduce manual sales touchpoints

Work with Sales, Customer Success, and Product Marketing to develop targeted cross-sell and upsell plays by segment and product pairing (e.g., POS + Ordering + Payments)

Support offer development, enablement assets, and proof points to drive expansion pipeline and increase product penetration

Implement a performance framework that ties marketing activities to pipeline, revenue, and ROI

Partner with Marketing Operations and Revenue Operations to leverage analytics tools for reporting, forecasting, and optimization

Track CAC, conversion rates, ASP lift, and customer lifetime value to guide investment decisions

Lead and mentor a team of growth marketers and collaborate closely with SDR leadership

Foster a culture of accountability, experimentation, and results

Set clear KPIs tied to revenue impact and operational excellence

Qualification

B2B SaaS marketingDemand generationDigital marketingMarketing automationSEO/SEMLifecycle marketingCRM proficiencyData-driven decision-makingBudget managementPeople leadershipPipeline forecastingRestaurant technology experienceFranchise marketingCollaboration skills

Required

8–10+ years of B2B SaaS or technology marketing experience with a proven track record of driving measurable revenue impact; restaurant tech experience is a strong plus

Expertise in demand generation, digital marketing, ABM, SEO/SEM, lifecycle marketing, and marketing attribution

Experience partnering with or leading SDR/BDR teams

Strong command of marketing automation, CRM, and digital platforms (Marketo/Pardot, Google Ads, paid social, ABM tools, SFDC, Gong)

Skilled in data-driven decision-making, funnel optimization, and performance reporting

Demonstrated ability to collaborate cross-functionally and influence without authority

Strong people leadership skills with experience managing high-performing teams

Proven ability to support Sales in meeting or exceeding pipeline and revenue goals

Experience with budget management, GTM planning, and pipeline forecasting