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Carl's Place · 2 days ago

E-commerce Marketing Manager

Milton, WI

Full-time

Onsite

Senior Level

5+ years exp

Carl's Place LLC is recognized as a top workplace and specializes in high-quality screens and golf simulators. They are seeking a highly organized and strategic E-commerce Marketing Manager to oversee their eCommerce and marketing operations, ensuring a seamless buying experience for customers and driving growth through optimized processes and cross-team collaboration.

Advanced MaterialsDIYE-CommerceElectronic Design Automation (EDA)GolfRetailVideo

Responsibilities

Take full ownership of the Carl’s Place eCommerce site. Be the subject matter expert of our platform, understanding exactly how the site works within our tech stack, how products are built in the backend, and how customers experience the frontend

Manage our Build Your Own Golf Simulator tool - fully understanding the setup and product compatibility that makes this complex configurator work for our customers

Own our SEO/AEO strategy, ensuring our site structure and content are built to win

Serve as both a strategic leader and hands-on contributor: executing product launches and site updates while also building a team to share these responsibilities

Develop and refine scalable workflows that empower the team to manage the site with speed and precision

Oversee our paid media, optimizing and aligning with our organic growth goals

Oversee analytics, tracking, testing, and reporting, using data to find opportunities for improvement and run the tests to fix them

Manage audience data and segmentation to ensure the right messages reach the right customers through coordinated targeting and retargeting efforts

Collaborate on the overall eCommerce roadmap and take direct responsibility for the growth and success of the website

Qualification

MagentoSEODigital marketingData analyticsProject managementProcess optimizationAudience targetingCollaboration skills

Required

5+ years of hands-on experience managing complex e-commerce platforms, specifically Magento

Highly organized and detail-oriented, with a commitment to maintaining accurate data and hitting deadlines within a fast-paced project management environment

Experience directing the activities of a department to achieve organizational goals

Strong collaboration skills, working across teams to align on execution plans

Deep knowledge of SEO, AEO and digital marketing/analytics platforms (Google Ads, Meta Ads, AI tools, analytics platforms, GA4, Tag Manager etc.) and the ability to use analytics to drive growth and optimize performance

Process-driven thinker who can optimize workflows and improve efficiency

Solutions-oriented mindset, skilled at balancing the need for 'quick fixes' while concurrently diagnosing root causes and implementing permanent, scalable fixes

Strong understanding of audience targeting, conversion optimization, and campaign attribution

Ability to commute to Milton, WI 53563 (Required)

Ability to relocate to Milton, WI 53563: Relocate before starting work (Required)