EARTHWORKS · 2 days ago
Director of Sales & Marketing
Milford, NH
Full-time
Onsite
Lead/Staff, Director/Executive
$90K/yr - $125K/yr
5+ years expEarthworks Inc is a cutting-edge manufacturer of high-performance microphones, seeking a dynamic and strategic Director of Sales and Marketing to lead brand and channel engagement efforts. This role focuses on building digital presence, cultivating audience engagement, and strengthening relationships with key channel partners to drive awareness, interest, and sales growth.
Non-profit Organization Management
Responsibilities
Develop and execute integrated marketing campaigns that elevate brand visibility and demand, with strong emphasis on short-form digital content (TikTok, Instagram Reels, YouTube Shorts)
Direct the creation of multimedia assets, including videos, social media posts, product stories, and landing pages aligned with our product launches and technology innovations
Oversee SEO, SEM, social engagement, and email marketing to drive consistent and measurable results
Collaborate with product development to ensure messaging aligns with brand and innovation goals
Ensure brand messaging, tone, and visual identity remain consistent across all channels and partner materials
Build and maintain strong relationships with key channel partners (e.g., Sweetwater, B&H Photo, international distributors) to ensure alignment of brand and sales strategies
Work closely with reseller marketing teams to support co-branded initiatives, promotional campaigns, and product education
Identify and pursue new channel opportunities and strengthen relationships with influencers, artists, and tastemakers who can help amplify our products
Provide partners with creative assets, data insights, and marketing tools that enhance their ability to sell and promote Earthworks products
Represent Earthworks at key trade shows and industry events to strengthen relationships and expand brand presence
Develop and implement effective sales strategies through channel partners to achieve company sales goals and expand market presence
Coordinate with partners to ensure sell-through performance, availability, and proper representation of our products
Monitor sales trends, market conditions, and competitive activity to adjust tactics and strategies proactively
Develop and manage the marketing and sales budget
Lead and inspire a small team of marketing and sales professionals to execute at a high level
Set performance goals, provide mentorship and guidance, and foster a culture of creativity and accountability
Foster a collaborative and high-performing team culture
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
5+ years of experience in marketing, channel management, or sales in a relevant industry
Proven success building brand awareness and driving sales through digital channels and partner relationships
Deep understanding of digital marketing tools, analytics, and social media platforms
Excellent communication, leadership, and relationship-building skills
Passion for audio technology and the creative industries
Benefits
Bonus based on performance
Dental insurance
Health insurance
Company
EARTHWORKS
Earthworks helped communities secure the protection of their health, land, water, and air from extractive industries.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$0.05M2000-08-14Grant· $0.05M
Recent News
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