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Saviynt · 1 day ago

Digital Marketing Specialist

United States

Full-time

Remote

Mid Level

$85K/yr - $115K/yr

3+ years exp

Saviynt is a leader in identity security, providing an AI-powered identity platform that safeguards digital assets for organizations. The Digital Marketing Specialist will execute and support global digital marketing programs, ensuring efficient delivery and measurement of campaigns.

Artificial Intelligence (AI)Cloud Data ServicesCyber SecurityEnterprise Software

Responsibilities

Support execution of global digital marketing programs including advertising, paid webinars, content syndication, and other paid promotions, ensuring accurate and timely end-to-end execution

Coordinate and support digital activity across partner, customer, and international marketing teams, including managing inbound digital request intake

Submit and manage cross-functional requests with Creative Services, Web, Marketing Operations, Content Marketing, and other stakeholders

Maintain Asana projects, digital tracking sheets, campaign documentation, and the digital marketing Google Drive library for ad creative and program resources

Help QA digital operational elements including URLs and UTMs, landing page details, ad variations and A/B testing elements, sizing and specs, etc

Pull and maintain performance data from programmatic platforms, third-party media vendors, HubSpot, and Salesforce; ensure reporting metrics are accurate and up to date

Create and update performance reports and dashboards on a daily, weekly, bi-weekly, and monthly cadence, including presentation-ready decks; help inform SDR and sales teams of new lead imports or live programs as needed

Monitor program performance and identify areas of underperformance or inefficiency, proactively surfacing insights and recommendations for optimization

Project manage digital programs to ensure timelines, details, and budgets are adhered to

Build and update contact and account lists and support data hygiene in tools such as Qualified Signals and Informa TechTarget intent platforms

Help maintain brand consistency and perform light creative support, including suggesting copy edits, adding subtitles and end cards to webinar recordings, adjusting thumbnails, and reviewing creative assets

Assist with day-to-day execution and platform hygiene across digital marketing tools and systems

Provide general support for ad hoc digital marketing initiatives as needed

Qualification

Digital marketing experienceDemand generationMarketing technology platformsB2B digital marketingData analysis toolsCuriosityEagerness to learnCommunication skillsOrganizational skillsCross-functional collaborationAttention to detailProject management

Required

3–5+ years of experience in digital marketing, demand generation, or a related role

Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience

Exceptional attention to detail with the ability to manage multiple priorities and deadlines simultaneously

Strong skills in Excel, PowerPoint, Google Slides, and other data analysis and presentation tools

Working knowledge of B2B digital marketing concepts including paid social, paid search, sponsored content, webinars, lead management, and CRM systems

Experience with or exposure to marketing technology platforms such as Salesforce, HubSpot, webinar platforms, intent data tools, and conversational marketing solutions

Strong organizational, communication, and cross-functional collaboration skills

Comfort partnering with marketing, sales, operations, agencies, and external vendors

Curiosity and eagerness to learn new tools, technologies, and AI-powered marketing capabilities