Rockstar ยท 1 week ago
Head of Content Marketing
United States
Full-time
Remote
Lead/Staff, Director/Executive
5+ years expRockstar is a values-driven company that helps organizations transform their culture around AI, enabling daily use and rapid productivity gains. As Head of Content Marketing, you will develop and execute the content strategy to establish the company as the authority on AI transformation, managing various content initiatives and operational logistics.
Staffing & Recruiting
Responsibilities
Drive overall content strategy and manage editorial calendar to ensure coordinated execution across all channels and position the company as the thought leader in AI transformation
Plan and execute integrated content campaigns around major launches and thought leadership initiatives to drive awareness and pipeline
Develop sales enablement materials and customer marketing assets, including case studies, testimonials, pitch decks, one-pagers, and ROI calculators to support pipeline conversion
Strategically position the co-founder as a thought leader in AI transformation through targeted content, speaking opportunities, and participation in key industry conversations
Launch newsletter and write pieces for it, curating industry news and rotating content between transformation autopsy, blueprint, Index analysis, and operator playbook formats
Create social content for LinkedIn and X/Twitter, transitioning from curation-heavy to original-heavy as proprietary content from client work increases
Launch and coordinate weekly podcast production, including guest scheduling, contractor management, creating clips, and multi-channel repurposing
Identify speaking opportunities for the PR partner to pitch, creating compelling angles and narratives, then manage event logistics, including coordination, content prep, and follow-up
Execute multi-channel distribution strategy across LinkedIn, X, YouTube, and blog, repurposing content to maximize reach and implementing SEO/AEO for discoverability
Leverage data-driven decision making through content performance analytics and A/B testing, manage AI-powered content repository and brand voice frameworks, and monitor competitive landscape to maintain differentiation
Qualification
Required
5-8 years of experience in B2B content marketing with demonstrated ability to spot media-worthy stories and manage complex logistics
Demonstrated ability to think strategically about content's role in business growth, audience development, and pipeline contribution
Comfort with content analytics tools and data-driven decision-making to optimize content performance and strategy
Exceptional organizational skills with the ability to manage multiple workstreams simultaneously, including podcast guest pipeline, speaking tour logistics, and contractor relationships
Strong editorial judgment to identify which client moments and data points are media-worthy versus noise
Excellent writing skills with the ability to turn raw client insights into compelling stories
Comfortable with AI tools and automation, excited about building systems that extract insights from unstructured data
Understanding of operator and executive audiences in a B2B context
Scrappy executor comfortable wearing multiple hats in an early-stage environment without heavy creative direction
Ability to work collaboratively with PR partner, dividing responsibilities between opportunity identification and relationship building
Company
Rockstar
Rockstar is rebuilding the infrastructure for employability by collapsing the cost of hiring.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase