Bristol Myers Squibb · 3 months ago
Senior Director. Commercial Media Strategy & Planning
Princeton - NJ - US
Full-time
Onsite
Director/Executive
$206K/yr - $249K/yr
12+ years expBristol Myers Squibb is a leading global biopharmaceutical company dedicated to transforming patients' lives through science. The Senior Director, Worldwide Media Planning will lead the development and execution of media strategies, manage significant budgets, and oversee vendor relationships to enhance the company's global media capabilities and drive innovation through advanced tools and insights.
BiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine
Responsibilities
Govern and influence enterprise-wide integrated media strategies tied to commercial objectives that align across therapeutic areas and business units, ensuring consistency while allowing for local market adaptation to maximize impact
P&L accountability for all media investments, optimizing allocation across channels, vendors, and geographies to deliver measurable ROI and value for the organization
Build and lead global media function with succession planning of media professionals, fostering a culture of excellence, innovation, and collaboration, while building future leadership capability in the media function
Lead strategic partnerships with executive and senior leadership across global brands and business units to define enterprise media priorities and capital allocation, ensuring media investments and plans directly advance overarching business, commercial, and enterprise-wide objectives
Integrate/align omnichannel strategy at enterprise scale to develop media strategies enabling an optimal marketing experience
Oversee enterprise-wide omnichannel execution, including risk/compliance management plans which would entail working with third party media vendors
Institute enterprise planning/governance models focused on insights-based planning frameworks that enable rapid decision-making, transparency, and measurable impact across global markets
Lead the transformation agenda for media, integrating AI-driven insights, modern analytics, and emerging technologies to accelerate innovation
Own enterprise policy/governance frameworks and executive accountability to ensure vendors and agency partners deliver on commitments and drive sustained performance
Own and negotiate global partnerships/alliances at enterprise impact level with global media vendors, negotiating contracts, driving innovation, and ensuring alignment with enterprise standards and strategic priorities
Accelerate access to media and engagement data and shape data strategy, compliance, and risk within the commercial organization by championing data-sharing practices, building reporting transparency, and enabling data-driven decision-making
Drive executive-level transparency, compliance, and enterprise-wide reporting of media investments and performance across brand teams and senior stakeholders to ensure alignment, accountability, and trust
Drive the scaling of media capabilities across the enterprise globally
Qualification
Required
Minimum 12 years of experience in media strategy, planning, and execution within a global organization; pharmaceutical or healthcare experience strongly preferred
Demonstrated success engaging senior executives and brand leaders to align on strategic media priorities
Proven budget management expertise with accountability for large, complex media investments
Experience leading and developing teams in a global, matrixed environment
Deep knowledge of AI-driven media tools, analytics, and data-enabled optimization
Strong background in establishing KPIs, governance frameworks, and vendor accountability
Bachelor's degree in Marketing, Business, Communications, or related field (MBA or advanced degree preferred)
Preferred
MBA or advanced degree preferred
Benefits
Health Coverage: Medical, pharmacy, dental, and vision care.
Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
Paid Time Off
US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
Company
Bristol Myers Squibb
At Bristol Myers Squibb, we work every day to transform patients’ lives through science.
10001+ employees
H1B Sponsorship
Bristol Myers Squibb has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (247)
2024 (278)
2023 (231)
2022 (180)
2021 (181)
2020 (169)
Funding
Current Stage
Public CompanyTotal Funding
$29.32BKey Investors
Venrock
2025-11-05Post Ipo Debt· $5.74B
2024-02-14Post Ipo Debt· $13B
2023-10-30Post Ipo Debt· $4.5B
Leadership Team
Charles Bancroft
CFO
Cristian Massacesi
Executive Vice President, Chief Medical Officer and Head of Development
Recent News
2026-01-16
Pharmaceutical Technology
2026-01-16
Company data provided by crunchbase