Razorfish · 1 day ago
CRM Strategist
Plano, TX
Full-time
Hybrid
Entry, Mid Level
$66K/yr - $87K/yr
2+ years expRazorfish is a leading company in the marketing industry known for its digital expertise. They are seeking a CRM Strategist to drive the execution of email, push notification, and SMS marketing programs while optimizing audience engagement and business opportunities through data-driven strategies.
AdvertisingInternetSearch EngineWeb Design
Responsibilities
Serve as SME for audience strategy and segmentation, developing and implementing targeted approaches to reach and engage customer segments effectively
Contribute to the marketing planning process and own the operational execution of our promotional campaigns
Evaluate and manage email tools, automation platforms, and integrations with CRM and analytics systems
Coordinate campaign workflows across our clients, 3rd party vendors and internal marketing, analytics, and planning teams
Analyze email performance metrics and A/B test results to inform future strategies and continuously improve results
Manage key strategic programs with an emphasis on flawless execution and business optimization
Consult on improving our reporting dashboards. Work with internal data teams to evolve key performance metrics and provide actionable, new insights
Use analytics and industry knowledge to produce Audience reporting on campaign and overall Audience strategy performance with an emphasis on understanding key drivers and identifying new opportunities to fuel continued growth
Qualification
Required
2+ years of relevant experience in email marketing, ideally with understanding of lifecycle marketing, retention strategies and customer segmentation
Ability to handle a high volume of campaigns and multiple segmentation strategies simultaneously
2+ years of experience managing and improving workflows across multiple stakeholders
2+ years of experience delivering accurate and insightful business reporting and applying critical thinking to data to problem solve and drive business performance
2+ years of Vendor/Account/Client Management experience
2+ years of direct marketing experience preferably in a consumer products business
Demonstrated proficiency with Microsoft Office products with particular expertise in Excel
Extremely detail oriented
Ability to manage multiple, competing priorities simultaneously
Self-starter with the ability to pick up a project and move it forward with limited direction
Service oriented, with an understanding and inclination towards good client service
Excellent verbal and written communication skills across multiple stakeholder groups
History of effectively managing customers and successfully working with internal teams to complete tasks and projects
Preferred
Working knowledge of Tableau
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Razorfish
Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Josh Campo
CEO
David Hawes
SVP, Executive Client Partner
Company data provided by crunchbase