Razorfish · 1 week ago
CRM Strategist
Plano, TX
Full-time
Hybrid
Senior Level
$66K/yr - $87K/yr
5+ years expRazorfish is a leader in the marketing industry with a focus on digital expertise. The CRM Strategist is responsible for shaping data-driven marketing programs to drive customer acquisition, loyalty, and retention through effective CRM strategies and seamless communication across channels.
AdvertisingInternetSearch EngineWeb Design
Responsibilities
Lead cross-functional planning and execution of pre- and post-purchase CRM programs
Build strong, collaborative relationships with client stakeholders, serving as a trusted advisor
Identify and recommend opportunities for program expansion and performance improvement through proactive strategies and incremental proposals
Develop clear, insightful creative briefs that inspire impactful content and campaigns
Drive adoption of best practices and process improvements internally and with client teams
Develop a deep understanding of the client’s category, competitive landscape, and unique business dynamics
Leverage first-party and third-party data, research, and analytics to uncover consumer behaviors and inform strategy
Design and implement advanced CRM use cases leveraging data-driven personalization and optimization strategies
Qualification
Required
Ability to communicate complex ideas clearly through presentations, storytelling, and written content
Expertise in synthesizing qualitative and quantitative data into actionable insights
Strong capability in developing marketing strategy frameworks, program roadmaps, and campaign plans
Proficiency in performance analysis, test design, and data-driven optimization across channels
Skilled at fostering collaboration and generating alignment among diverse stakeholders
Comfortable engaging independently with senior-level clients and navigating matrixed organizations
Ability to write compelling creative briefs and guide the creative process
Thrives in dynamic, fast-paced environments with a high degree of ambiguity
Preferred
5+ years of experience developing B2C marketing programs and campaigns within an agency, consultancy, or marketing organization
Proven experience in CRM strategy and activation across owned channels (integration with paid and earned channels is a plus)
Familiarity with consumer electronics or related industries
Track record of creating strategic deliverables such as personas, customer journeys, communication architectures, campaign plans, and personalization strategies
Strong background in insight development from diverse sources, including primary/secondary research, social listening, digital audits, and behavioral data
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Razorfish
Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Josh Campo
CEO
David Hawes
SVP, Executive Client Partner
Company data provided by crunchbase