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Under Armour · 1 day ago

Senior Counsel, Sports & Entertainment Marketing

Baltimore, MD, US, 21230

Full-time

Hybrid

Senior Level, Lead/Staff

$228K/yr - $285K/yr

10+ years exp

Under Armour is committed to empowering athletes and fostering innovation. The Senior Counsel, Sports & Entertainment Marketing is responsible for driving sports marketing initiatives and partnerships, working closely with various internal teams to manage relationships and ensure compliance with legal and financial goals.

ApparelDelivery ServiceFitnessInnovation ManagementInternetShoppingSporting Goods

No H1B

Responsibilities

Lead and support negotiations for high-value sponsorships, partnerships, and media rights deals

Develop and execute strategies for maximizing value from new and existing partnerships

Partner with Legal and Finance teams to ensure compliance, contract terms, and financial goals are met

Have primary responsibility for the drafting of high-value sponsorships and sports marketing partnerships and oversee the drafting, review, and negotiation of other contracts and agreements related to sports marketing partnerships

Work cross functionally with UA Legal Teammates to ensure contracts align with business goals while mitigating risks

Monitoring contract performance to ensure obligations are met

Identify and cultivate new business relationships, exploring new models and opportunities in the evolving sports landscape

Develop strategies for exploring innovative partnership models, sponsorship opportunities, and business growth initiatives

Work to support broader sports marketing teammates to effectively manage the sports property portfolio, ensuring effective activation and optimization of partnerships

Collaborate with cross-functional teams to ensure maximum exposure, activation, and value for key properties

Monitor trends in the sports industry (sports business, media and entertainment), emerging technologies, and consumer behaviors to inform strategy

Provide insights and forecasting to drive decision-making, helping Under Armour stay ahead of market shifts

Develop and manage comprehensive portfolio recaps, reporting on the performance and effectiveness of partnerships and sponsorships

Present findings to senior leadership, ensuring insights are actionable and aligned with business objectives

Qualification

Juris Doctor (JD)Contract NegotiationSports MarketingBusiness DevelopmentFinancial AnalysisTrend AnalysisCommunication SkillsInterpersonal SkillsPresentation SkillsLeadership Skills

Required

Bachelor's degree in Business, Marketing, Sports Management, or related field with typically 15 years of relevant experience in sports marketing, business affairs, or related fields or Master's degree with typically 13 years of relevant experience or typically 10 years of relevant experience without degree

Juris Doctor (JD) or equivalent law degree, with 10+ years of experience or specialization in areas that are relevant to the sports industry, entertainment law, and corporate/business law

Typically, 8+ years of management experience; or equivalent experience as the subject matter

Proven track record in negotiating complex deals and managing high-level partnerships

Strong understanding of legal frameworks, contract negotiations, and financial aspects of business partnerships

Excellent communication, presentation, and interpersonal skills

Ability to thrive in a fast-paced, dynamic environment and lead cross-functional teams

Passion for sports and staying ahead of industry trends and innovations

Benefits

Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community

Under Armour Merchandise Discounts

Competitive 401(k) plan matching

Maternity and Parental Leave for eligible and FMLA-eligible teammates

Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being