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AstraZeneca · 1 week ago

Associate Director, Marketing - Calquence, HCP Marketing

Gaithersburg, MD

Full-time

Hybrid

Lead/Staff, Director/Executive

$181K/yr - $271K/yr

5+ years exp

AstraZeneca is a leading pharmaceutical company focused on innovative medicines. The Associate Director - CALQUENCE, HCP Oncology Marketing, will develop core US marketing plans and drive commercial strategy while collaborating with cross-functional teams to ensure launch success and market growth.

BiopharmaBiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine

Comp. & Benefits

Responsibilities

Manages all marketing activities of assigned product to support company objectives

Conducts analyses of the market segment, including identification of key growth drivers, opportunities and risks

May include determination of distribution channel solutions (including digital, social media, inside sales)

Incorporates results of analysis into product strategy

Assessing market potential, identifying risks and opportunities, outlining requirements for market success and prioritization of the launch plans

Lead and collaborate effectively with key cross-functional partners and manage both internal and external stakeholders to develop robust market-shaping activities for launch success

Identify new capabilities that will be essential for future success and develop a strategic plan to integrate these capabilities into the business

Lead execution of the US HCP strategy and collaborate in the development and implementation of the strategy and operational plans with cross-functional partners (e.g. Field Marketing, Insights and Analytics, Access, Medical, Sales, Training, Regulatory, Corporate Affairs)

Identify new capabilities that will be required for launch success and build plans to integrate into the organization

Engage with the Global marketing team to ensure alignment, influence and share findings across markets

Collaborate with peers to ensure strategic alignment and execution across the brand

Work with Insights and Analytics and Customer Disease Strategy teams to gather market insights, monitor competitive landscape, and provide input into forecasting

Develop brand strategic plans and priorities for assigned indication(s) with key market shaping activities to ensure brand launch success

Develops and delivers key brand presentations and provide input into business reviews to leadership

Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensure plans are optimized as needed to improve impact, and develop recommendations for future plans based on resulting measures

Lead the annual operational planning process by shaping the tactical plan and budget required to achieve the brand’s stated objectives

Lead partner agency relationships, workflow, and related expense budgets

Qualification

Oncology experienceBrand marketingStrategic planningMarket research/analyticsCross-functional collaborationAgility in dynamicsHigh ethical standardsEffective communicationProject management

Required

Bachelor's Degree in relevant field

Experience building and integrating new capabilities that are relevant for launch success

Available to travel up to 30%

Effective communication and cross functional collaboration skills

Driven to be proactive, strategic and innovative

Ability to manage multiple complex projects

Demonstrated ability to lead without authority

Adapt to changing dynamics in a competitive marketplace with agility and effectiveness

Comfort operating in a highly regulated environment and industry

Possess strong business insight skills, as role is responsible for managing multiple program budgets, timelines, process and procedures

High ethical standards and personal integrity

Preferred

MBA in relevant field

Oncology experience –highly preferred - Hematology, CAR-T, bispecifics

5+ years proven experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning

Understanding of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders

In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning)

Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)

Launch, management, and customer-facing experience

Experience working in commercial alliance/partnership' environment

Benefits

Short-term incentive bonus opportunity

Equity-based long-term incentive program (salaried roles)

Retirement contribution (hourly roles)

Commission payment eligibility (sales roles)

Qualified retirement program [401(k) plan]

Paid vacation and holidays

Paid leaves

Health benefits including medical, prescription drug, dental, and vision coverage

Company

AstraZeneca

Glassdoor4.1

AstraZeneca is a pharmaceutical company that discovers, develops, manufactures, and markets prescription medicines. It is a sub-organization of Investor.

Founded in 1999

Cambridge, Cambridgeshire, GBR

10001+ employees