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Liquid I.V. · 13 hours ago

Director of Marketing Operations

El Segundo, CA

Full-time

Hybrid

Director/Executive

$151K/yr - $190K/yr

10+ years exp

Liquid I.V. is a company focused on developing transformative hydration solutions and building an inclusive culture. The Director of Marketing Operations will oversee the marketing department's operational framework, technology, and cross-functional coordination to enhance creative excellence and commercial impact.

Food and BeverageHealth CareNutritionWellness

No H1B

Responsibilities

Lead the evolution of the marketing department’s technology ecosystem, including project management systems, workflow automation, collaboration tools, and digital asset management platforms

Champion the department’s AI strategy - identifying high-value use cases, integrating AI capabilities into workflows, and upskilling teams to improve efficiency, decision-making, and creative development

Serve as the business owner for Wrike, overseeing implementation, adoption, training, governance, and continuous evolution of how the platform enables planning, resourcing, visibility, and decision-making for the Downstream marketing organization

Own the end-to-end operational framework for all marketing campaigns, initiatives, and product launches, ensuring timelines, deliverables, and quality standards are met or exceeded

Re-design the campaign development process to create a more efficient, cross-functional, and insight-driven workflow - clarifying ownership, decision rights, milestone gating, briefing standards, and feedback loops

Establish and continuously improve processes that enhance creative throughput, cross-functional clarity, and speed-to-market while protecting creative quality. Ensure all programs are delivered on time, in full, and with operational excellence

Build a data-driven creative resourcing model using advanced technology and AI capabilities to forecast demand, assess capacity, and align creative investment with brand and commercial priorities

Act as the connective tissue across Downstream Brand, Creative, Consumer Insights, Innovation, Integrated Marketing, Comms, Sales, Supply Chain, Quality/Regulatory, and Finance - building trusted relationships and driving alignment through clear, proactive, and thoughtful communication

Facilitate alignment on timelines, resource allocation, brief quality, and interdependencies for all major initiatives

Lead cross-functional operating rhythms, including weekly marketing operations meetings, integrated planning sessions, post-mortems, and workflow optimization sprints

Establish KPIs and dashboards related to operational efficiency, project velocity, resource utilization, and workflow health

Implement formal post-launch and post-campaign reviews that drive continuous improvement and inform future planning

Design standardized templates, briefing tools, intake processes, and workflow documentation that enhance transparency and accountability across teams

Operate effectively within a hybrid environment that blends enterprise governance with startup agility - knowing when to standardize for scale and when to flex for speed and innovation

Lead, mentor, and develop a high-performing Marketing Operations team of project managers, workflow experts, and technology practitioners (currently 5 direct reports)

Coach and elevate all project managers as strategic operators — strengthening their ability to lead ambiguity, anticipate challenges, influence stakeholders, and drive clarity across complex initiatives

Serve as a role model and build culture around proactive problem-solving, calm leadership, bias for action, clear communication in fast-paced, high-visibility environments, and cross-functional partnership

Define career pathways and capabilities needed for the growing Marketing Operations function

Foster strong collaboration with creative, strategy, and brand leaders to ensure operational processes elevate - not hinder - creative ambition

Qualification

Marketing OperationsMarketing TechnologyAI ImplementationProject ManagementProcess OptimizationCross-Functional CollaborationAnalytical SkillsPMP CertificationAgile MethodologyCommunication SkillsProblem-Solving SkillsTeam Leadership

Required

10–12+ years of progressive experience in Marketing Operations, Project Management, Marketing Technology, Integrated Production, or related roles within CPG, DTC, or agency environments

Proven experience scaling marketing processes, implementing workflow systems, and managing complex cross-functional programs

Demonstrated success leading MarTech implementations (e.g., Wrike, Asana, Airtable, DAM systems) and driving organization-wide adoption

Strong expertise in operationalizing AI use cases across content creation, workflow automation, analytics, and insight generation

Deep understanding of creative development workflows, integrated marketing processes, campaign planning, and product launch orchestration

Track record of leading process transformation that improves speed, clarity, and creative quality

Experience managing and developing high-performing operations or project management teams

Exceptional communication, facilitation, and stakeholder management skills—capable of influencing at all levels, from individual contributors to senior leadership

Strong organizational, analytical, and problem-solving abilities, with comfort operating in fast-paced, high-growth environments