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Birdy Grey · 1 day ago

Lifecycle Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

Birdy Grey is a direct-to-consumer brand focused on celebrating friendships during weddings. The Lifecycle Marketing Manager will lead email and SMS marketing initiatives to enhance customer engagement and retention, while collaborating across teams to optimize performance and align with business goals.

E-CommerceFashionWedding

No H1B

Responsibilities

Build and execute multi-channel campaigns aimed at driving customer engagement, conversion and retention at all funnel stages

Create and optimize automated lifecycle journeys and personalized campaigns

Design and implement sophisticated A/B and multivariate tests across email and SMS

Develop testing frameworks, establish hypotheses, and translate insights into actionable strategic recommendations

Build and leverage weekly reports to track and present on results and performance

Synthesize campaign and performance data into digestible insights and present findings to stakeholders and leadership

Connect performance to business impact, ensuring alignment with organizational goals

Maintain and optimize email and SMS as core channels, focusing on deliverability, list health, segmentation, and personalization

Continuously improve processes and operational workflows, establishing best practices and staying current with industry trends

Collaborate with cross-functional teams to develop audience segments, creative, and content personalization strategies that improve relevance and performance

Establish strong partnerships with relevant teams including Creative, Product, Analytics, Brand, Performance marketing, Merchandising, and Technology to identify growth opportunities and manage dependencies effectively

Qualification

Email marketingSMS marketingKlaviyoHTML/CSSGoogle AnalyticsData analysisWriting skillsOrganizational skillsInterpersonal communicationProblem solving

Required

Bachelor's Degree Required

5+ years with Email and SMS experience, preferably with Klaviyo

Must possess a strong background in identifying, implementing, managing, and analyzing high volume B2C email marketing programs

Expert knowledge of email best practices, including targeted lists, subject lines, messaging, campaign tracking, and deliverability

Extensive experience executing personalized campaigns utilizing segmentation

Proficient in HTML/CSS, Excel, and Google Analytics

Analytical mindset and quantitative skills with a strong ability to compile, analyze, and report data

Excellent writing, grammar, and proofreading skills

Impeccable organizational skills and attention to detail

Excellent verbal, written, and interpersonal communication skills

Strong analytical skills with the ability to perform data deep dives to surface actionable insights

Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively

Hard working and willing to roll sleeves up - no job is too big or too small

You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects

Preferred

Start-up experience

Interest in bridal and fashion

Benefits

Competitive Compensation: Based on experience and performance + Annual Performance Bonus

Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits

Retirement: 401K + up to 4% match after 3 months

Generous PTO: Flexible Open PTO Policy + 11 paid holidays

Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays

Flexibility: Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipend

Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products

Family Benefits: 3 months of paid parental leave