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Novartis · 1 day ago

Associate Director, Marketing Program Governance

East Hanover

Full-time

Onsite

Lead/Staff, Director/Executive

$160K/yr - $298K/yr

5+ years exp

Novartis Pharmaceuticals Corporation is seeking an Associate Director of Marketing Program Governance to enhance digital experience accountability through effective risk management strategies. The role involves optimizing marketing program delivery and ensuring compliance across various channels while leading cross-functional teams and managing digital marketing operations.

BiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine

Responsibilities

Intersect with a cross functional stakeholder group of marketing technology, privacy, regulatory, medical, marketing, marketing operations, etc to pull through new marketing program features and technology compliantly

Ensure consistent application of executional requirements at the channel tactical level that are compliant and efficient

Innovate across our organization’s digital presence, leading with an enterprise mindset and utilizing AI where appropriate

Lead and manage projects and act as subject matter expert as needed to represent the department within assigned governance area

Simplify and standardize digital engagement processes: In an Agile methodology, deliver content standards, process inputs & outputs, clarify stakeholder roles & responsibilities, and related channel documentation to enable consistent, compliant ways of working; Perform requirements gathering, technical specifications, and testing solutions prior to deployment

Via an above brand lens, drive the effectiveness of the Material Approval Process (MAP) through upstream, in-stream, and downstream oversight and collaboration

Centralize capabilities for content across channels, and ensure adherence to all MAP/MIST process and compliant channel requirements

Ensure core strategic narrative and scope is aligned across stakeholders; Simplify complex / technical concepts into themes that are easy to understand and recall; Present opportunities, risks, and benefits to senior stakeholders succinctly; Develop presentations and quick reference guides; Manage guidance docs and related system instructions; Write/contribute to Working Practice Documents (WPDs); Consult in Audits/Inquiries, whether internal or external

Create and execute optimization cycles for activated channels within scope to improve process effectiveness and optimize material lifecycle with alignment to commercial and compliance requirements

Define & design an approach for collecting & managing feedback on the existing processes and optimize based on value drivers for the business

Qualification

Digital MarketingPharmaceutical Regulatory KnowledgeCross-Functional CollaborationAgile MethodologyMarketing TechnologyProject ManagementAnalytical SkillBrand AwarenessCustomer EngagementStakeholder Management

Required

BA/BS degree or Equivalent required. Focus in Business, Marketing, Digital Media, Computer Science, Engineering, or Communications preferred

A minimum 5 years' experience in pharmaceutical/biotech industry and/or digital marketing operations role

Mastery experience leading cross functional teams and challenging the status quo

Working knowledge of FDA and Pharmaceutical regulatory and compliance guidelines on advertising and promotion

Pharmaceutical review and approval process acumen

Deep understanding of the advertising/creative development process

Ability to operate under, and apply, Agile Methodology

Proficient in MLR process and systems, including but not limited to Veeva Vault PromoMats, Aprimo Marketing Cloud or similar DAM/workflow and/or other channel execution applications; Drupal, SFMC

Proficient in digital channel requirements and policies governing the digital ecosystem

Comfortable interacting with all levels of the organization, including senior leaders

Strong project and process management and results-oriented ability to deliver under tight deadlines

Preferred

At least 2 years of functional experience in pharma/biotech marketing strategy, regulatory, marketing technology, marketing operations, IT, sales or communications preferred

Any kind of launch experience: Product, Marketing, Technology etc