Boston Legacy FC · 2 days ago
Fan Engagement & Grassroots Marketing Coordinator
Boston, MA
Full-time
Onsite
Entry, Mid Level
1+ years expBoston Legacy FC is Boston’s new professional women’s soccer team, set to begin play in the National Women’s Soccer League in 2026. They are seeking a Fan Engagement & Grassroots Marketing Coordinator to manage fan engagement initiatives, oversee grassroots marketing programs, and analyze engagement performance to enhance community impact.
SoccerSportsWomen's
Responsibilities
Manage full time employees and part time Street Team members and materials, ensuring they are equipped to deliver high-quality activations and generate leads
Own the execution and reporting of the fan engagement calendar, including grassroots activations, supporter events, and pub partner programs
Oversee fan engagement budgets, ensuring resources are allocated efficiently and activations deliver measurable ROI
Represent Boston Legacy FC at grassroots events, partner activations, and supporter gatherings
Keep inventory of street team materials by liaising with Street Team leadership
Track fan engagement performance through fan data, lead generation, and event reporting
Partner with the Business Intelligence team to analyze trends and apply insights to strengthen engagement strategies
Support fan research initiatives to identify opportunities for growth and community impact
Direct grassroots and community engagement programming on matchdays and non-matchdays, including social responsibility initiatives, pub partner activations, and local community outreach
Collaborate with the Fan Experience teams to ensure that all fan-facing activations enhance the overall supporter journey
Qualification
Required
Bachelor's Degree
Minimum of 1-3 years of experience in marketing, fan experience, fan engagement, sales, or an equivalent field
Experience with High school or College athletics
Experience using Google Suite of products (Google Sheets) with a high competency of digital organization tools
A proven self-starter who takes initiative without waiting for direction and who can find creative solutions
Strong project management skills, with experience in event planning, managing calendars and budgets
Excellent communication and interpersonal skills, specifically experience in building relationships across different cultures and community groups
Ability to work flexible hours, including evening, weekends, and holidays, as required by game schedules or events
Local to the Boston area
Has existing knowledge of untapped fan bases and local soccer communities
Preferred
Bilingual in Spanish or Portuguese highly preferred
Company
Boston Legacy FC
It’s official! Women’s professional soccer is coming to the greatest sports town in the world. #NWSLBoston
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$100MKey Investors
Judea Skies Watkins888 MidasBank of America
2025-11-06Undisclosed
2025-10-09Series Unknown
2025-09-16Debt Financing· $100M
Leadership Team
Jennifer van Dijk
President
Recent News
Company data provided by crunchbase