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FinWise Bank · 1 day ago

Creative & Digital Marketing Director

Murray, UT

Full-time

Onsite

Mid, Senior Level

5+ years exp

FinWise Bank is seeking a Creative & Digital Marketing Director to execute their digital marketing strategy and brand identity. This role involves overseeing digital campaigns, managing creative content across various channels, and ensuring alignment with brand standards.

BankingConsumer LendingFinanceFinancial ServicesFinTechRetail

Growth Opportunities

Responsibilities

Lead planning and execution of digital marketing campaigns (web, email, social, paid media, SEM)

Support fintech outreach through creative storytelling — podcasts, LinkedIn newsletters, blogs, and multimedia content

Coordinate creative materials for events, sponsorships, and industry outreach (e.g., Money20/20, podcast promotions)

Manage vendor or agency relationships when needed for specialized projects

Oversee and maintain public websites to ensure they remain accurate, compliant, user-friendly, and aligned with brand voice

Partner with development and compliance teams to implement design and content updates

Maintain general SEO hygiene (keywords, tagging, accessibility) to support visibility

Develop engaging assets including infographics, video clips, podcasts, presentations, and thought leadership materials

Create digital collateral, layout, and copywriting for digital and print campaigns

Translate complex fintech topics into compelling, audience-appropriate storytelling

Ensure visual and message consistency across all materials and channels

Steward the FinWise brand identity across all internal and external marketing

Collaborate with leadership on evolving brand strategy and new creative campaigns

Support executive communication initiatives through presentations, reports, and branded collateral

Track performance of campaigns, email engagement, website traffic, and social reach

Present data-driven insights and recommendations for future campaigns

Establish benchmarks for creative performance (downloads, views, engagement)

Work closely with fintech, investor relations, and retail teams to support cross-functional campaigns

Serve as an internal creative consultant—guiding layout, tone, and channel usage

Oversee freelance or agency contributors where needed

Qualification

Digital marketing strategyContent creationSEO knowledgePodcast managementPowerPoint proficiencyAdobe Creative SuiteWeb analytics toolsContent management systemsOrganizational skillsStorytelling abilityCollaboration skills

Required

Exceptional writing and storytelling ability; proven record of turning technical topics into engaging content

Proficiency in PowerPoint, Adobe Creative Suite, Canva, and content platforms (e.g., WordPress, Mailchimp, LinkedIn publishing tools)

Strong organizational skills with ability to manage multiple projects and deadlines simultaneously

Demonstrated ability to work both strategically and tactically—seeing creative ideas through to final execution

Knowledge of SEO, SEM, PPC, and social media advertising

Working knowledge of ad serving tools

Proficiency with web analytics tools (e.g., Google Analytics, SEM Rush, Adobe Analytics)

Familiarity with content management systems (CMS) like WordPress

Sit or stand at a computer for long periods of time and look at a computer screen for several hours a day

Communicate with others in person, on the phone, virtual meeting and email

Maintain confidentiality

Lift 20 lbs

Maintain regular and punctual attendance

Work overtime as needed

Travel overnight as required

Work cooperatively with others

Driving during the workday

Comply with all company policies and procedures

Preferred

Experience managing podcasts or multimedia production preferred. (e.g., Riverside, Podbean)

A bachelor's degree in Marketing, Communications, Graphic Design, or a related field is preferred. Relevant professional experience may substitute for a degree

5+ years of experience in creative or digital marketing, preferably in fintech, banking, or payments

Demonstrated success producing or managing content across multiple formats (written, audio, visual)

Experience supporting executive or brand-level campaigns

Proficiency with graphic design and content creation tools (e.g., Adobe Creative Suite, Canva) is preferred