amika · 2 weeks ago
Brand Marketing Manager, Launch & Campaigns
Brooklyn, NY
Full-time
Hybrid
Mid, Senior Level
4+ years expAmika is a Brooklyn-born haircare brand that focuses on sustainability and empowering self-expression through haircare. The Brand Marketing Manager will lead go-to-market plans for new product launches and brand collaborations, ensuring cohesive and impactful campaigns across various channels.
Consumer GoodsFashion
No H1B
Responsibilities
Own the end-to-end GTM planning for new launches, from initial brief through postmortem
Partner closely with Product Marketing to understand the North Star, claims, and product positioning, and turn that into a clear consumer promise
Define launch objectives, target audiences, messaging hierarchy, and KPIs in partnership cross functional partners
Develop campaign strategy to ensure every touchpoint ladders into one unified, insight-driven story across all channels (paid, social, PR, influencers, retail, pro, DTC)
Lead the creation of 360° creative briefs, ensure briefs clearly articulate: insight, tension, big idea, key messages, mandatories, and deliverable needs by channel
Translate consumer, cultural, and market insights into clear creative direction that inspires breakthrough storytelling
Collaborate with copy team to craft the master campaign story, ensuring messaging is insight-led, + identify strategic storytelling levers across channels
Own the creation of campaign toolkits (message maps, final assets, approved copy FAQs) for internal teams and external partners
Drive launch timelines and milestones: align with cross-functional partners on key dates (concept lock, asset delivery, retailer submissions, content live dates)
Lead launch kickoff + status meetings, keeping teams aligned on priorities, scope, and deliverables
Collaborate with trade marketing & sales on retailer-specific activation (launch windows, exclusives, secondary placements, in-store visuals)
Partner with pro team on stylist-facing launch moments (education, sampling, events)
Partner cross functionally to monitor KPI performance across awareness, engagement, traffic, conversion, sentiment, and retailer metrics throughout the launch, evaluating success and translating insights into future recommendations
Lead post-launch recaps, synthesizing performance data, creative learnings, and channel insights
Turn learnings into directives for future launches (what to repeat, evolve, or stop)
Qualification
Required
4–6+ years of experience in brand marketing, or go-to-market roles (beauty, personal care, or consumer brands strongly preferred)
Proven track record of leading 360° campaigns across multiple channels and stakeholders
Strong understanding of the retail + pro + DTC + social + influencer ecosystem (bonus: experience with Sephora/Ulta/pro channels)
Excellent brief writing, storytelling, and deck-building skills
Highly organized project manager; comfortable running complex timelines and cross-functional meetings
Excellent communication and presentation skills
Strong collaborator who can influence and advocate for the consumer, pro and brand
Company
amika
amika has grown to become one of the largest independent hair care brands in the U.S.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-05-12Acquired
Leadership Team
Reuben Carranza
Chief Executive Officer
Scott Semple
Chief Financial Officer
Recent News
Global Cosmetics News
2025-11-14
Global Cosmetic Industry Magazine
2025-11-01
Company data provided by crunchbase