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IEEE · 11 hours ago

Senior Director Brand and Marketing Communications (E6026)

United States-New Jersey-Piscataway

Full-time

Hybrid

Director/Executive

10+ years exp

IEEE is seeking a Senior Director of Brand and Marketing Communications who will be the visionary driver of external communications and brand positioning. This role involves leading brand management, modernizing marketing communications, and overseeing digital engagement strategies to enhance public awareness of IEEE.

Non-profit Organization Management

No H1B

Responsibilities

Lead the development and execution of the brand strategy, positioning, and standards to drive brand growth and ensure consistent application across all channels and touchpoints

Monitor brand health, perception & awareness

Set the agenda for transforming marketing communications toward a personalized, modern, and data-driven approach, utilizing CRM strategy and automation

Lead website content strategy and development, ensuring a mobile-first approach

Manage website hosting in collaboration with the IT Digital team

Oversee the in-house Creative Studio and the development of 360 content and compelling storytelling

Own the social media strategy and execution, considering current and future audience engagement trends

Own the email marketing strategy and execution, driving the road to personalization and effective use of member/audience lists

Manage and optimize the external marketing agency roster to ensure effective and efficient service delivery aligned with the strategic plan

Qualification

Brand ManagementDigital MarketingContent StrategySocial Media StrategyCreative LeadershipB2B/B2C ExperienceChange ManagementGlobal Website GovernanceStakeholder InfluenceMobile First Experience

Required

Bachelor's degree or equivalent experience

10-15 years Progressive experience as a brand & marketing communications leader, with significant experience in a senior role overseeing brand management and digital/integrated marketing

Proven success in defining and implementing modern marketing communication strategies across diverse digital platforms

Proven experience in leading engagement strategies and content development for different audiences

Must be able to consider youth engagement

Brand Management Depth: Deep experience in setting brand positioning, value proposition development, and global brand monitoring

Digital & Personalization: Expert knowledge of digital marketing, content strategy, web platforms, and the technologies used to drive personalization (CRM/email marketing)

Social Channels Expertise: Strong proven skills in developing and executing an enterprise-level social media strategy and expanding channel use

Creative Leadership: Demonstrated ability to lead and guide an internal creative studio or external agencies to deliver high-impact, cohesive assets

B2C/B2B Blend: Proven experience managing the complexities of both B2B and B2C audiences

Proven track record in leading and managing change programs focused on digital and communication transformation

Experience in a fragmented or federated ecosystem, requiring strong stakeholder influence to enforce brand cohesion

Experience with global website governance and content strategy at scale, with specific Mobile First experience

Preferred

Master's or other advanced degree

Company

IEEE

Glassdoor4.1

IEEE is the world’s largest technical professional organization and is a public charity dedicated to advancing technological innovation and excellence for the benefit of humanity.

Founded in 1884

Piscataway, NJ, US

1001-5000 employees