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Vericast · 1 day ago

Media Specialist (Remote)

United States

Full-time

Remote

Mid Level

$75K/yr - $105K/yr

3+ years exp

Vericast is a financial institution performance partner that aids banks and credit unions in driving growth and improving efficiency through data and technology. The Media Specialist is responsible for managing and optimizing digital marketing campaigns, utilizing data-driven insights to enhance performance and ensure compliance with regulations.

AdvertisingE-CommerceMarketing

Responsibilities

Act as the primary owner of in-flight campaign performance, monitoring pacing, bid efficiency, and KPI attainment on a daily basis

Track key campaign metrics such as CTR, conversion rates, and ROI across different geo-segments

Analyze real-time performance data to identify high-performing locations, creatives, and audience segments to maximize ROI

Execute tactical, in-platform optimizations, including reallocating budget and adjusting bidding strategies (manual, AI-driven, or automated bidding), swapping creative, and audience refinement to improve campaign efficiency

Implement cost-per-acquisition (CPA) modeling to enhance budget forecasting and cost control

Lead the hands-on-keyboard setup and launch of campaigns across multiple digital channels (Meta, Google Ads, Display, Programmatic, Video, and CTV)

Configure all technical aspects of the campaign, including audience mapping, creative rotations, dynamic content rules, and tracking tags

Leverage dynamic assets (e.g., carousels, videos, banners) and brand-specific local entities (branches and local lender profiles) to ensure ads are localized, relevant and effective

Test and validate that each local entity is assigned the correct creative and messaging

Establish rigorous test-and-learn frameworks to iteratively improve campaign performance

Conduct A/B and multivariate testing (MVT) on creative elements, offers, and messaging

Scale successful variations across larger audience segments and apply learnings across other client accounts and campaigns

Manage 1st and 3rd party data integrations to enable accurate audience targeting

Ensure compliance with GDPR, CCPA, and other data privacy regulations while integrating external data sources

Implement custom audience segmentation and other audience modeling to refine targeting strategies

Leverage the granular segmentation capabilities of the system to automate and localize campaign content for specific locations

Use the automated platform to launch campaigns across multiple digital channels (Meta, Google Ads, Display, Programmatic, Video, and CTV)

Monitor ad rendering and delivery in different locations to ensure consistency and accuracy

Serve as the subject matter expert on digital media buying, consulting with internal teams on advanced tactics and channel-specific best practices

Work with creative teams to ensure that assets are properly formatted and integrated

Align with agencies and brand stakeholders to ensure campaigns meet marketing objectives

Stay updated on emerging trends in geo-targeting, dynamic ads, and campaign automation

Implement new platform features from Meta, Google Ads, or other ad management tools

Stay updated on emerging trends in ad tech and campaign automation, implementing new tactics and strategies to keep our clients ahead of the curve

Track and analyze key campaign metrics, weaving performance data into a clear narrative that demonstrates value and provides actionable insights

Communicate campaign performance, key learnings, and strategic recommendations to internal stakeholders, including the Client Strategist and Account Manager

Collaborate with the analytics team to ensure reporting is accurate and aligned with the client's strategic 'Success Plan'

Qualification

Meta Business ManagerGoogle AdsProgrammatic DSPsDigital MarketingCampaign ManagementData AnalyticsA/B TestingAnalytical SkillsProactive MindsetDetail OrientedCommunication SkillsOrganizational SkillsProblem-SolvingTime ManagementResults-Oriented

Required

3-5 years of experience in digital marketing, paid media, or advertising campaign management

Proven, hands-on-keyboard experience managing campaigns within Meta Business Manager, Google Ads, and at least one programmatic DSP (e.g., The Trade Desk, DV360)

Demonstrable experience moving beyond execution to analyze campaign performance, generate strategic insights, and directly manage optimizations to meet KPIs

Ability to analyze campaign performance metrics and implement optimization strategies

Strong problem-solving and critical thinking skills to address campaign inefficiencies

Ability to manage intricate details of a campaign ensuring accuracy and consistency across all segments

Strong organizational and time-management skills to oversee multiple campaigns simultaneously

Effective communication skills with the ability to articulate technical insights and strategic recommendations to both technical and non-technical stakeholders

Ability to translate technical insights into actionable business recommendations

A proactive and results-oriented mindset with a strong sense of ownership for campaign performance and client success

Preferred

Bachelor's Degree in Marketing, Advertising, Digital Media, Data Analytics, Business Administration, Communications, Computer Science (with a focus on digital marketing and automation)

Experience with tools/platforms related to localized and geo-targeted campaign execution

Background in digital marketing or advertising, with a focus on automated systems

Print and TV advertising experience

Digital Advertising & Campaign Management Certifications

Meta (Facebook) Blueprint Certifications (for expertise in Meta Business Manager)

Meta Certified Media Buying Professional

Meta Certified Digital Marketing Associate

Google Ads Certifications (for expertise in Google Ads Manager)

Google Ads Search Certification

Google Ads Display Certification

Google Marketing Platform Certification

Certified Digital Marketing Professional (CDMP) - Digital Marketing Institute (DMI)