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GE HealthCare · 1 day ago

Market Insights & Analytics Senior Manager

United States

Full-time

Hybrid

Senior Level

$132K/yr - $198K/yr

6+ years exp

GE HealthCare is a leading global medical technology and digital solutions innovator. The Market Insights & Analytics Senior Manager will serve as a strategic partner to the Patient Care Solutions leadership team, delivering actionable insights through market research to shape business strategy and drive customer-centric innovation.

AppsHealth CareHealth DiagnosticsHome ImprovementHome RenovationInternetMedical

Growth Opportunities

No H1B

Responsibilities

Lead primary and secondary, qualitative and quantitative research to uncover customer needs, behaviors, pricing insights, and value drivers across key segments; translate findings into actionable insights that inform messaging, positioning, and campaign strategies

Partner with Product Marketing and the Content & Engagement Strategy team to ensure insights guide value proposition creation, narrative development, and content strategy for global campaigns and commercial programs

Establish and manage ongoing competitive and market intelligence processes, monitoring competitor earnings announcement, product or portfolio announcements or news, communication strategies, and emerging trends; deliver concise analyses and briefings that highlight market gaps, opportunities, and threats

Provide ongoing intelligence that informs campaign differentiation, thought leadership positioning, and commercial strategy, including regular updates that connect insights to business performance

Contribute to portfolio and commercial decision-making by providing clear, insight-driven perspectives on market attractiveness, customer segments, pricing dynamics, and competitive moves

Manage research budgets and ensure efficient use of spending across global and regional programs, balancing enterprise-level priorities with local needs

Oversee procurement and contracting processes for external research, syndicated data services, and related vendors; build strong partnerships with key vendors to enhance value, quality, and innovation in research delivery

Build scalable processes, tools, and dashboards for research and market intelligence sharing that allow stakeholders to self-serve data and quickly access critical insights

Collaborate with Marketing, Product Management, and Innovation teams to identify white space and new business/market opportunities informed by data-driven insights

Contribute to marketing’s transformation by championing best practices in research, measurement, and intelligence, by structuring process documentation and standard work, and by helping build a strong, connected insights and marketing community across all of GE HealthCare

Qualification

Market researchData analysisCompetitive intelligencePricing strategyCustomer insightsVendor managementBusiness strategyProject managementCommunication skillsInterpersonal skillsCollaborationPresentation skills

Required

Bachelor's Degree in Marketing, Business, Economics, Data Analytics, or related fields

Minimum 6 years of experience in market research, customer insights, marketing strategy, or a related field, preferably supporting B2B or healthcare-related products or services

Minimum of 4 years of experience designing, executing, and synthesizing primary and secondary research, including customer needs assessments, segmentation, and market landscape analyses

Minimum of 2 years experience with pricing-related research and insight generation, including demonstrated expertise in methodologies such as willingness-to-pay studies, conjoint analysis, price elasticity modeling, or value-based pricing approaches

Proven ability to translate complex data and insights into clear narratives, recommendations, and presentations that inform strategic and operational decisions

Demonstrated experience managing research and/or intelligence programs, including working with external vendors, managing budgets, and coordinating with cross-functional stakeholders in a matrixed environment

Strong analytical skills with proficiency in using data and analytics tools (e.g., spreadsheets, BI tools, or research platforms) to interrogate data and generate insights

Excellent communication and interpersonal skills, with the ability to collaborate and influence across global and regional marketing, commercial, and product teams

Ability to travel up to 25% of the time, where warranted to support customer engagements, tradeshows, and internal workshops

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening

Preferred

Master's Degree in Marketing, Business Administration, Economics, Data Science, or a related field

7+ years of experience in healthcare, MedTech, life sciences, or another highly regulated B2B environment

7+ years of experience managing multiple projects and priorities in a fast-paced environment while maintaining a forward-looking, customer-first mindset

Deep curiosity about customers, markets, and competition, with the ability to connect disparate data points into cohesive, insight-driven strategies and stories

7+ years of experience with data analysis tools (Excel; SPSS/R/Python) and data visualization (Tableau/Power BI)

Proven ability to operate effectively in a global, matrixed organization and work with regional teams to adapt and activate global insights locally

Experience contributing to market sizing, forecasting, and business cases, including comfort working with financial and market data to support planning and resource allocation

Experience building or scaling insights capabilities, including implementation of tools, dashboards, or frameworks that improve access to and usage of data across teams

Strong presentation skills and executive communication skills, with the ability to simplify complexity, synthesize insights, and influence senior stakeholders

Knowledge of and ability to apply Lean or continuous improvement principles to research, analytics, and marketing processes

Benefits

Medical

Dental

Vision

Paid time off

A 401(k) plan with employee and company contribution opportunities

Life

Disability

Accident insurance

Tuition reimbursement

Company

GE HealthCare

Glassdoor4.2

GE Healthcare provides a wide range of medical technologies and services to healthcare providers and researchers. It is a sub-organization of General Electric.

Founded in 1892

Chicago, Illinois, USA

10001+ employees