Octapharma Plasma, Inc. · 5 days ago
Marketing Campaigns Consultant
Charlotte, NC
Full-time
Onsite
Mid Level
4+ years expOctapharma Plasma, Inc. is an industry leader in collecting plasma to create life-saving medicines for patients worldwide. The Marketing Campaigns Consultant will design and execute campaigns targeting new donors, manage remarketing efforts, and optimize campaign performance to enhance donor retention and engagement.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Design and execute campaigns targeting new donors from their first visit through early engagement milestones
Use behavioral triggers and segmentation to personalize content and offers for improved repeat behavior
Develop education and onboarding flows to reduce early drop-off
Create remarketing campaigns for donors who have lapsed within early lifecycle stages
Activate service recovery workflows to address negative experiences quickly and protect retention
Implement micro-incentive strategies to re-engage at-risk donors
Build and deploy 1:1 campaign in marketing automation platforms
Run structured A/B and multivariate tests to improve performance, iterating rapidly to scale what works
Maintain campaign calendars and coordinate with other teams for cohesive execution
Manage referral campaigns to drive new donor acquisition through word-of-mouth and enhanced program
Collaborate with loyalty team to define handoff points from early lifecycle to loyalty stage
Share insights and campaign learnings to inform loyalty strategies and ensure a seamless donor journey
Track KPIs related to early lifecycle retention, repeat visit behavior, and churn reduction
Provide clear, actionable insights on campaign performance and ROI to inform strategic decisions
Maintain real-time reporting dashboards for stakeholders
Translate campaign performance to incremental business impact using baseline and A/B methodologies
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or a related field
4-6 years of marketing experience, with a focus on lifecycle, retention, and CRM
Proved ability to design and execute early lifecycle and remarketing campaigns
Strong hands-on experience in marketing automation platforms
Analytical and test-driven mindset with the ability to optimize performance through rapid iteration
Strong communicator with experience collaborating across a matrixed organization
Benefits
Formal training
Outstanding plans for medical, dental, and vision insurance
Health savings account (HSA)
Employee assistance program (EAP)
Wellness program
401 (k) retirement plan
Paid time off
Company-paid holidays
Personal time
Company
Octapharma Plasma, Inc.
About Us: Octapharma Plasma, Inc. helps change lives through the incredible power of plasma donation.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Judy Smith
COO and EVP
Barry Pomeroy
Vice President - Finance
Recent News
Talk Business & Politics
2025-09-26
Company data provided by crunchbase