EXL · 13 hours ago
Digital Publishing Analytics SME – Director/ Engagement Manager
NYC Metro Area
Full-time
Onsite
Mid, Senior Level
6+ years expEXL is seeking an experienced and passionate analytics leader to join their growing Digital News & Media Analytics practice. In this role, you will shape the analytical direction for Digital Analytics platforms and collaborate with key business functions to enhance customer acquisition, retention, and engagement.
AnalyticsBankingOutsourcing
Hiring Manager
Payal P. Patel
Responsibilities
Develop and execute the analytics strategy for D2C digital product optimization and marketing initiatives, aligning with the company's overall goals and objectives i.e., keeping subscribers engaged, reaching new readers etc
Manage a lean team of Product Analysts and Digital Implementation Engineers as a coach on their analytical work and career growth, helping them reach and realize their full potential
Engage with business stakeholders, understand business requirements & suggest best-of-the-breed data solutions
Translate business requirements from the stakeholders into equivalent analytics tasks
As a cross-functional influencer, utilize your expertise in data storytelling and actionable insights to drive decision-making and foster a data-driven culture within Product, Product Marketing, Engineering, and Design, ultimately driving decisions that result in the growth and delight of readers
Oversee the building of data-driven solutions through all phases of development lifecycle, from research, ideation and design through build, test, and implementation
Define and track key performance indicators (KPIs) for product and marketing initiatives, and communicate findings to both operational and senior leadership stakeholders
Develop new analytical frameworks, data science techniques and predictive analytics to dive deeper into product (app & web) performance, customer journeys and personalization at scale
Qualification
Required
Bachelor's degree in engineering: Data Science, Computer Science, Statistics, Business Analytics, or related field; Master's degree preferred but not required
6+ years' professional experience working with a digital newsroom, publishing, or online media company complemented with acquisition, subscriptions, direct to consumer experience will be good to have
4+ years of experience in quantitative field, specifically in analytics and data science, with a preference for roles related to product analytics, marketing analytics, or related domains
3+ years of people leadership or informal mentorship of analytical teams
Strong analytics focus on product, growth, project management, & user behavior
Extensive knowledge of the digital space including a variety of product analytics & experimentation
Understanding of tag management and business applications such as: Adobe Analytics, Google Analytics, WordPress, Parse.ly and/or reporting/ tracking tools with hold on concepts testing concepts (A/B testing, multivariate testing)
Experience in defining data collection and measurement requirements
Strong knowledge of media channels and concepts (i.e., Display, Paid Search, SEM, SEO, Social)
Proven commercial experience extracting insights from web data (i.e., clickstream, website traffic)
Sound knowledge of applied statistics, experimental design, and causal inference
Good SQL knowledge and experience, authoring queries working with variety of data platforms, and business intelligence systems / visualization tools (e.g., Tableau, PowerBI, Looker, or Adobe Analytics)
Experience with cloud-based data warehouses (BigQuery, Redshift, Snowflake etc.) and Customer Data Platforms
Familiarity with advertising space and knowledge of digital AdTech (DMPs, DSPs SSPs, advertising servers, first party data tools), industry trends, best practices, and capabilities
Excellent communication skills, including the ability to clearly and effectively communicate and present analysis findings to stakeholders at all levels. Must be adept at translating analysis into cohesive, concise insights
Close attention to detail and a commitment to accuracy
Strong organizational skills and the ability to effectively prioritize in a deadline-driven atmosphere
Creativity and strong critical thinking skills
Company
EXL
EXL is a provider of Transformation and Outsourcing services to Global 1000 companies in multiple industries
10001+ employees
H1B Sponsorship
EXL has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
$150MKey Investors
The Orogen GroupFTV Capital
2018-10-02Post Ipo Debt· $150M
2006-10-20IPO
2004-12-01Series Unknown
Leadership Team
Rohit Kapoor
Chairman & Chief Executive Officer
Brad Burdick
SVP, Insurance Domain Platforms
Recent News
MarketScreener
2025-12-24
SalesTech Star
2025-12-24
2025-12-19
Company data provided by crunchbase