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Informa · 1 day ago

Marketing Manager- Sales Enablement & Demand Generation

300 S Riverside Plaza, Chicago, IL 60606, USA

Full-time

Onsite

Mid, Senior Level

$75K/yr - $85K/yr

5+ years exp

Informa is a global business with a network of trusted brands in specialist markets. They are seeking a Marketing Manager to drive exceptional commercial outcomes for their technology events by crafting compelling marketing campaigns and sales enablement tools that attract key technology solution providers.

B2BBusiness IntelligenceEventsInformation ServicesLead GenerationMarketingPublishing

Responsibilities

Transform prospects into sponsors and exhibitors through strategic, full-funnel marketing initiatives

Leverage analytics to optimize campaigns and demonstrate clear ROI

Showcase the unique value proposition of events to decision-makers at top technology companies

Create powerful sales enablement tools including prospectuses, pitch decks, content assets, and reports that accelerate deal cycles

Engage prospects at every stage of their journey through multi-channel experiences across digital platforms

Qualification

B2B marketing campaignsDigital marketing masteryMarketing automation platformsCRM systemsStorytelling abilitiesCollaborative skills

Required

5+ years orchestrating successful B2B marketing campaigns, preferably in events or technology

Proven track record of turning marketing strategies into measurable business results

Mastery of digital marketing channels and campaign analytics

Experience with marketing automation platforms and CRM systems like Eloqua and Salesforce

Exceptional storytelling abilities and a talent for creating customer-centric content

Strong collaborative skills to partner effectively with Sales, Event Production, Creative, and Central Marketing teams

Benefits

Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment

Broader impact: take up to four days per year to volunteer, with charity match funding available too

Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves

Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount

Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more

Recognition for great work, with global awards and kudos programs

As an international company, the chance to collaborate with teams around the world