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QVC · 1 day ago

Senior CRM Marketing Analyst

USA, PA, West Chester

Full-time

Hybrid

Senior Level

5+ years exp

QVC Group is a Fortune 500 company with six leading retail brands, and they are seeking a Senior CRM Marketing Analyst to support customer growth and retention through various marketing channels. The role involves developing marketing plans, analyzing campaign performance data, and optimizing CRM initiatives to enhance customer experience.

Retail

Responsibilities

Partner with Senior Manager, Marketing to meet customer performance objectives through CRM channels

Leverage marketing campaign performance and customer segmentation data to suggest ways to optimize through marketing channels – such as Direct Mail, Email, Mobile App & SMS campaigns using innovative ideas to increase conversions and bring value from every customer

Measure the performance of CRM initiatives against key performance indicators (KPIs) to assess their success, including managing standard KPI dashboards and analyzing ad hoc and testing results

Report on marketing performance based on our goals, delivering insightful commentary to the broader team

Create and maintain reporting across platforms and brands

Participate in Quality Assurance (QA) and User Acceptance Testing (UAT) for minor and major technology builds; and support trouble shooting of issues that impact customer experience as needed

Contribute to an environment in which all team members are respected and included regardless of their individual differences and feel motivated to improve individual and work area contributions to achieve desired business results

Qualification

Marketing analyticsCRM channelsCampaign performance analysisSQLMarketing segmentationQuality AssuranceUser Acceptance TestingTeam collaborationProblem solvingCustomer experience focus