WarriorBabe · 10 hours ago
Creative Strategist (Paid Social)
United States
Full-time
Remote
Mid, Senior Level
$60K/yr - $96K/yr
7+ years expWarriorBabe is a company dedicated to empowering women through fitness and personalized coaching. They are seeking a Paid Creative Lead to oversee the creative strategy and execution for customer acquisition across various paid channels, focusing on developing high-performing video and ad creatives.
AppsSoftwareTraining
Responsibilities
Lead the paid creative strategy and execution across all acquisition channels
Own the pipeline of new ad concepts, VSLs, and iterations to ensure a steady flow of winning creatives
Build, manage, and scale a team of editors and creative partners (onshore/offshore)
Own the production pipeline and asset management systems, ensuring efficient workflows that balance speed, cost, and creative quality
Partner with Media Buyers and CRO team to align creative with funnel strategy and revenue targets
Design, test, and optimize creative concepts (ads, VSLs, landing page videos) to drive measurable performance lift
Build, lead and develop a high-performance creative team; implement systems to ensure consistency, speed, accountability and continuous skill development
Work with media and CRO teams to structure creative testing frameworks, optimize for win rates, and scale proven assets
Build and oversee systems for end-to-end production management - from concept briefs to final delivery - ensuring efficient cross-functional collaboration, offshore creative coordination, asset management, and rigorous quality control
Tie creative output directly to acquisition KPIs, ensuring creative production is a driver of WarriorBabe’s growth targets
Weekly batch of new ad creatives delivered and uploaded for testing
Monthly VSL concept or iteration delivered
Weekly creative performance review and optimization recommendations
Quarterly team training and capability development sessions
Qualification
Required
Bachelor's degree in Film, Media Production, or related field preferred; equivalent practical experience accepted
7+ years of experience in video editing, post-production, or creative content production
Proven success creating and scaling direct-response video ads across Meta, YouTube, and TikTok
Experience leading creative teams (in-house or offshore), including hiring, training, and performance management
Track record of driving measurable revenue growth through creative wins
Expert-level knowledge of paid social/video ad creative best practices, including hooks, storytelling, and CRO principles
Strong leadership and management skills; ability to inspire and hold a creative team accountable
Proficiency in Adobe Premiere Pro, After Effects, or equivalent; familiarity with creative project management tools
Highly organized and process-driven with strong project management skills
Comfortable working cross-functionally in a high-velocity, data-driven environment
Company
WarriorBabe
Warrior Babe provides online fitness and nutrition coaching for women, focusing on personalized 1:1 programs.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Nikkiey Stott
Co-Founder & Owner
Company data provided by crunchbase