Bask and Lather Co · 1 day ago
Brand Activations & Operations Coordinator
Yonkers, New York, United States
Full-time
Hybrid
Entry, Mid Level
$60K/yr - $75K/yr
2+ years expBask & Lather Co. is a fast-growing family-founded haircare brand dedicated to restoring crowns and confidence. They are looking for a detail-driven coordinator to support the planning and execution of experiential programs, ensuring smooth operations across various events and activations.
Consumer GoodsCosmeticsE-Commerce
Responsibilities
Assist in planning and executing experiential activations, sampling events, pop-ups, trade shows and seasonal campaigns
Support integrated creative, content, and digital elements tied to each activation
Maintain production schedules, run-of-show documents, timelines, trackers and approval workflows
Support creative development of proposals, mood boards and event concepts aligned with brand storytelling
Coordinate all graphic design and creative asset needs for events, signage, packaging and promotional materials
Route creative briefs and specs to internal/external designers; track revisions, deadlines and approvals
Partner with Social and Brand Marketing to coordinate content needs, shot lists, onsite capture moments and pre/post-event storytelling
Maintain organized version control and asset delivery logs
Source, order, track, and manage all event materials including signage, props, merchandise, packaging, uniforms, fixtures and giveaways
Maintain a master inventory system tracking event assets, storage locations, quantities and replenishment needs
Coordinate shipment scheduling, freight logistics, tracking numbers, delivery confirmations and return shipments
Prepare product allocations, packing lists and event inventory documentation
Request quotes, communicate specs and coordinate with vendors such as booth builders, rental companies, glam teams, AV and staffing agencies
Manage COIs, permits, venue documents and compliance requirements
Maintain an updated vendor directory with rate cards, contact info and performance notes
Support operational logistics for brand partnerships including product allocations and required branding deliverables
Assist with on-site setup, breakdown, merchandising and event flow
Act as an operational liaison for vendors, staff and partners, addressing issues quickly
Capture or coordinate behind-the-scenes content for social storytelling
Coordinate travel itineraries, hotel lists, staff schedules and day-of credentials
Maintain dashboards and reporting tools to track event KPIs (attendance, engagement, influenced revenue, registration, etc.)
Track event budgets, invoices, POs, receipts and expense allocations
Compile post-event recaps within 72 hours including insights, risks, wins and recommendations
Help refine experiential processes and SOPs for efficiency and scalability
Qualification
Required
2–4 years of experience in experiential marketing, event production, marketing operations or brand activations (beauty/CPG/lifestyle preferred)
Experience coordinating creative assets, social content planning and cross-functional marketing workflows
Demonstrated ability to manage vendors, shipments, budgets and event logistics
Strong project management, organizational skills and attention to detail
Proactive problem-solver who anticipates needs and owns tasks end-to-end
Proficiency with Google Workspace, spreadsheets, creating decks and basic project tools
Excellent communication skills with internal teams, vendors and partners
Ability to travel and work evenings/weekends for events, ability to lift up to 25 lbs
Company
Bask and Lather Co
Bask & Lather Co. is a unique direct to consumer haircare brand on a mission to help women around the world grow and keep hair they love.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Phontayne Walker
Administrative Assistant to the CEO
Company data provided by crunchbase