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GE HealthCare · 1 day ago

Director of Marketing Communications & Strategic Marketing, CVIS

United States

Full-time

Remote

Director/Executive

$178K/yr - $266K/yr

12+ years exp

GE Healthcare is a leading global medical technology and digital solutions innovator. The Director of Marketing Communications & Strategic Marketing will partner with business leadership to manage branding, product promotion, and customer communications, while overseeing marketing strategies and budget management.

AppsHealth CareHealth DiagnosticsHome ImprovementHome RenovationInternetMedical

Growth Opportunities

No H1B

Responsibilities

GEHC ONLY - Develops and manages content and creative for distribution across on and offline channels

Strategy and Planning: Will be responsible for designing and overseeing a comprehensive marketing and communications strategy, ensuring consistent product positioning through messaging and communication, and guiding the optimization of marketing initiatives to support the organization's goals

Down Stream/Go-to-Market Strategies: Strategize and collaborate with the sales and product management teams to develop compact go-to-market strategies for existing products and services while coming up with new marketing ideas based on the research

Integrated Campaign Development: develop the narrative for the Interventional Solutions business line and tell that story by creating compelling imagery and stories and placing that in various and appropriate marketing channels, including print, digital, public relations, events, social media to reach all relevant stakeholders including customers and employees. Drive product branding relevance, consistency, and engagement across all touchpoints. Collaborate with content teams and distributing partners to ensure an integrated marketing strategy that works smoothly on all its levels

Product Messaging: Collaborate with the product marketing managers to develop and test the value proposition of the products and services as well as ensure consistent product messaging across different marketing channels

Digital Marketing: Partner with the marketing operations team to nurture leads and engage customers by directing the development and execution of a sound digital marketing strategy based on market and consumer research. Work with the social media team and product managers to create content and place appropriately in social networks. Build relationships with social media influencers in the IR space to increase the company’s reach and strength

Budget Management: Prepare and manage monthly, quarterly, and annual budgets for the marketing communications department. Develop an annual marketing budget and keeping track of the resource needs for proper long-term and short-term scheduling. Use results to determine best go forward plan

Customer Understanding: Understand customers’ needs and behaviors by partnering with the strategic insights team, data analytics, and sales to incorporate the voice of the customer and market dynamics into the programs and campaigns

Qualification

Marketing Communications StrategyDigital Marketing StrategyStakeholder ManagementWeb AnalyticsCRM SoftwareAgile Team PlayerTech-SavvyTeam ManagementCommunication SkillsPresentation Skills

Required

Bachelors Degree or equivalent. MBA a plus

Must have 12-15 years of relevant experience with 7 of team management experience

Ability to travel at least 30% of the time (could be more depending on business needs and times)

Proven stakeholder management capabilities with strong experience of working in cross functional environments

Exceptional communication and presentation skills

Agile and resourceful team player, and a tech-savvy marketer who is proficient in marketing technologies and data analysis

Preferred

Marketing Medical Device and specifically Interventional radiology products

Solid knowledge of web analytics and Google AdWords

Experience with CRM software

Benefits

Medical

Dental

Vision

Paid time off

A 401(k) plan with employee and company contribution opportunities

Life

Disability

Accident insurance

Tuition reimbursement

Company

GE HealthCare

Glassdoor4.2

GE Healthcare provides a wide range of medical technologies and services to healthcare providers and researchers. It is a sub-organization of General Electric.

Founded in 1892

Chicago, Illinois, USA

10001+ employees