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Manhattan Associates · 2 days ago

Campaign Operations Manager (Account Based Marketing)

Atlanta Metro

Full-time

Onsite

Senior Level

5+ years exp

Manhattan Associates is seeking a Campaign Operations Manager to oversee the execution of marketing campaigns. This role involves optimizing workflows and coordinating across global teams to ensure campaigns are delivered effectively and on time.

Software

Growth Opportunities

Hiring Manager

Ginger Webster

Responsibilities

Lead the full campaign operations lifecycle, from intake and setup through execution, QA, and performance measurement

Partner with demand generation, digital marketing, ABM, and regional teams to execute campaigns across channels and segments

Operationalize ABM strategies, ensuring personalization, audience targeting, and channel orchestration

Manage campaign calendars and workflows to ensure timely, efficient launches

Maintain systems for audience segmentation, lead flow, tagging, UTM tracking, and attribution

Collaborate with analytics and marketing ops to deliver reporting and actionable insights

Troubleshoot execution issues and remove bottlenecks quickly

Maintain documentation, process guidelines, and operational playbooks

Continuously improve campaign processes for scalability and efficiency

Qualification

Account-Based MarketingDemandbaseMarketoSalesforceSalesloftDriftMulti-channel campaign orchestrationProcess-first mindsetProject managementCollaboration skillsCommunication skillsDetail-oriented