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WeInfuse · 2 days ago

Marketing Lead - InfuseTrack

Dallas, TX

Full-time

Onsite

Mid Level

$60K/yr - $65K/yr

WeInfuse is an established healthcare SaaS company specializing in infusion center software solutions. The Marketing Lead will play a crucial role in building brand awareness and supporting the sales process through various marketing initiatives and communication strategies.

Information TechnologySoftwareWeb Apps

No H1B

Responsibilities

Increase brand awareness via print and digital marketing materials to supplement the sales team's efforts

Create engaging, lead-generating social media graphics and content

Design, develop and distribute marketing communications (e.g. flyers, brochures, e-newsletters, blogs, etc.)

Write, edit, and publish press releases and other publicity-generating materials

Manage special projects such as video creation, marketing collateral, webinar series, website updates, etc

Coordinate and expand social media marketing (namely, LinkedIn and Instagram)

Update and maintain website (design new pages; update existing pages and features)

Generate and maintain client sales leads

Curate prospective client information in CRM tool

Lead planning and execution of events and conferences

Assist with team travel logistics for sales trips and conferences

Measure marketing efforts (e.g. website traffic, demo request stats, number of followers, etc.)

Bring creative and new ideas to improve marketing strategy (there are no bad ideas!)

Be open to going beyond comfort zone

Qualification

MarketingBrand ManagementCommunicationsHubSpotWordPressAdobe AcrobatGoogle SuiteCanvaMicrosoft OfficeMulti-taskingDetail-orientedOrganizational skillsWritten communicationOral communication