Avalara · 2 days ago
Director, Event Marketing
United States
Full-time
Remote
Lead/Staff, Director/Executive
$136K/yr - $225K/yr
12+ years expAvalara is looking for a senior event marketing leader to oversee their conference strategy, increasing revenue through awareness and engagement. The role involves managing planning, execution, and performance of events, collaborating with various teams to optimize growth and visibility.
Artificial Intelligence (AI)ComplianceFinancial ServicesSoftwareTax Preparation
Responsibilities
Oversee the global strategy and calendar for 3rd-party conferences across Avalara's core segments and growth markets
Select and prioritize events based on revenue opportunity, partnership opportunity, segment alignment, and influence potential
Align conference strategy to pipeline and bookings goals, collaborating with Sales and Revenue Marketing to ensure coverage
Partner with Campaigns, Product Marketing, and Creative teams to ensure messaging, content, and experiences are tailored to audience and event goals
Collaborate with Revenue Marketing to build integrated pre- and post-event campaign plans
Build internal readiness — aligning field teams, briefings, speaking opportunities, and booth staffing
Oversee all aspects of conference participation, including logistics, activations, vendor management, and onsite experience
Ensure delivery of event experiences, lead capture, follow-up workflows, and data handoff
Lead coordination for high-visibility conferences, including partner engagements and sales enablement
Track performance across AQLs, MQLs, SQLs, and influenced pipeline by event
Use AI and reporting tools to evaluate Return on investment, attribution, and conversion velocity
Improve conference strategy and spend based on performance trends, feedback, and GTM input
Qualification
Required
12–15 years of experience in B2B event marketing or demand generation
5+ years of experience managing conference strategy and pipeline delivery across segments and geos
People management experience managing geographically distributed event marketing teams
Experience partnering with Sales, Revenue Marketing, Partner Marketing, and Product teams
Expertise managing large-scale 3rd-party events, sponsorships, and experiential activations
Familiarity with tools like Marketo, Salesforce, Goldcast, ON24, Power BI, and 6sense
AI fluency to support segmentation, personalization, and performance optimization
Excellent project management, vendor coordination, and partner communication
Comfortable leading planning and in-market execution in high-velocity GTM environments
Benefits
Paid time off
Paid parental leave
Private medical
Life, and disability insurance
Company
Avalara
Avalara is a cloud-based platform that provides tax compliance software and automated solutions.
5001-10000 employees
H1B Sponsorship
Avalara has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (34)
2023 (36)
2022 (37)
2021 (39)
2020 (26)
Funding
Current Stage
Public CompanyTotal Funding
$841.01MKey Investors
BlackRockSusquehanna Growth EquityWarburg Pincus
2025-11-11Private Equity· $500M
2023-01-01Private Equity
2022-10-19Post Ipo Debt· $0.04M
Leadership Team
Scott McFarlane
CEO
Megan Higgins Knislis
SVP Global Partners
Recent News
2026-01-09
2025-12-09
Company data provided by crunchbase