Digital Marketing Technology Manager jobs in United States
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Crunch Fitness · 11 hours ago

Digital Marketing Technology Manager

positionNew York, NY
timeFull-time
remoteHybrid
seniorityMid, Senior Level
money$90K/yr - $95K/yr
date5+ years exp

Crunch Fitness is a rapidly expanding fitness brand with over 500 gyms across the United States. The Digital Marketing Technology Manager is responsible for the execution, optimization, and technical operations of the digital marketing technology ecosystem, focusing on HubSpot and ensuring efficient campaign deployment and customization for target audiences.

FitnessHealth CareWellness
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H1B Sponsor Likelynote

Responsibilities

Own and maintain the digital marketing technology infrastructure, ensuring smooth deployment of campaigns across CRM, email, web, and paid media channels
Own the technical design, deployment, and continuous optimization of campaign execution, partnering cross-functionally to turn one-off initiatives into standardized, automated campaign frameworks that improve speed, consistency, and scalability while reducing manual effort
Serve as the HubSpot technical owner and subject matter expert, with deep, expert-level understanding of HubSpot’s capabilities, limitations, and edge cases across Marketing Hub, advising the business on what is and is not possible under varying use cases and constraints. Have working knowledge of Sales Hub
Own the design, build, and ongoing optimization of complex workflows, lifecycle automation, digital journeys, campaign maps, and high-volume, highly segmented lists at scale
Architect, deploy, and maintain advanced HubSpot implementations, including Marketing Studio assets, reporting dashboards, and API-based integrations
Lead troubleshooting and resolution for complex franchisee and agency tickets, diagnose system-level issues, manage platform optimizations, and represent the organization as the HubSpot expert on technical vendor and integration calls
Configure and maintain systems for customized content delivery, mapping messaging and campaigns to audience segments (prospects, members, personal training clients, lapsed users, etc.)
Build and deploy emails, landing pages, templates, and conversion flows for corporate-owned locations, ensuring campaigns are audience-optimized
Ensure consistent UTM Governance and Taxonomy, reliable system setup, and correct campaign attribution
Collaborate with media teams and agencies to deploy campaigns accurately and efficiently, with messaging and creative tailored to audience segments
Extend content customization beyond paid media, ensuring all digital channels deliver cohesive, audience-specific experiences

Qualification

HubSpot proficiencyDigital marketing technologyCampaign orchestrationCRM experienceMarketing technology architectureCommunicationProblem-solving skillsDocumentation skills

Required

Bachelor's degree in Marketing, Business, or equivalent experience
5–8 years of experience in digital marketing technology, CRM, or marketing operations
Expert-level HubSpot proficiency required: Demonstrated experience managing highly complex workflows, large-scale segmentation, campaign orchestration, reporting dashboards, and custom integrations, with the ability to clearly explain technical concepts, platform tradeoffs, and constraints to non-technical stakeholders
Working knowledge of Sales Hub a plus
Experience implementing and managing cross-channel campaign deployments, system integrations, and audience-targeted customization
Strong understanding of marketing technology architecture, automation, and governance
Comfort working in a fast-paced environment with multiple stakeholders
Excellent communication, documentation, and problem-solving skills

Company

Crunch Fitness

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Crunch is a health club chain that leads the industry in fusing fitness and entertainment.
dateFounded in 1989
location
Norwalk, Connecticut, USA
people-size1001-5000 employees
web-link
https://www.crunch.com/locations/norwalk

H1B Sponsorship

Crunch Fitness has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)

Funding

Current Stage
Late Stage
Total Funding
unknown
2022-01-10Acquired

Leadership Team

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Daniel Gallagher
CFO
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Craig Pepin-Donat
Executive Vice President & Partner, Crunch Franchising, LLC
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Company data provided by crunchbase