Onward Search · 1 week ago
Hubspot Automation Manager [80860]
Onward Search is a specialized staffing and talent solutions company, and they are seeking a Marketing Automation Manager for a healthcare staffing agency. This role involves owning and optimizing HubSpot and Bullhorn platforms to enhance recruitment marketing efforts and drive measurable business outcomes.
Responsibilities
Act as the primary subject matter expert for HubSpot and Bullhorn
Design, optimize, and document system architecture, workflows, and integrations
Provide prescriptive guidance on best practices across CRM, marketing automation, and reporting
Identify gaps in current tech stack and recommend tools or enhancements to improve performance
Build and manage automated email campaigns, nurture sequences, and drip campaigns
Execute targeted segmentation strategies based on behavior, lifecycle stage, and data signals
Develop campaign logic, scoring models, and personalization frameworks
Monitor performance, A/B test, and continuously optimize campaigns
Configure pipelines, automation rules, and custom fields
Improve recruiter and sales workflows through smart system design
Ensure data hygiene, reporting accuracy, and process standardization
Train teams on best practices and platform adoption
Build dashboards that tie marketing activity to revenue outcomes
Track funnel performance, attribution, and campaign ROI
Translate data into actionable insights for leadership
Qualification
Required
Deep, hands-on expertise in HubSpot (Marketing Hub + CRM)
Advanced working knowledge of Bullhorn
Proven experience running targeted campaigns
Proven experience running automated email journeys
Proven experience running lead scoring and lifecycle management
Ability to be strategic AND executional
Strong understanding of CRM data models and integrations
Experience advising stakeholders on system improvements and roadmap planning
Preferred
HubSpot certifications
Experience integrating HubSpot with Bullhorn or similar ATS/CRM systems
Familiarity with data enrichment tools (ZoomInfo, Clearbit, etc.)
Familiarity with BI tools (Looker, Tableau, Power BI)
Familiarity with marketing automation beyond HubSpot (Marketo, Pardot, etc.)
Company
Onward Search
Recruitment and Staffing Services for Digital, Creative, and Marketing Professionals.
Funding
Current Stage
Growth StageRecent News
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