Kelly · 10 hours ago
CRM Marketing Manager – Hybrid | New York 10018
New York, NY
Full-time
Hybrid
Mid Level
3+ years expKelly is actively seeking a Marketing Manager (CRM Targeting Specialist) for a hybrid role in New York, NY. The role involves driving email, direct mail, SMS/MMS, and digital targeting list production while ensuring timely and accurate campaign launches across multiple brands.
OutsourcingProfessional Services
Responsibilities
Support and drive email, direct mail, SMS/MMS, and digital targeting list production from intake to deployment
Build and deliver accurate campaign target lists using IBM Unica 12 and route to platforms such as Oracle Responsys and external vendors
Manage asset receipt, validation, workflow routing, and internal sign-offs to meet deadlines
Coordinate daily production across multiple brands; ensure timeliness, accuracy, and consistency of campaigns
Set up email deployments including A/B subject line testing and send-time optimization
Produce audience counts and sizing for business requests across all channels
QA email rendering and functionality, circulate proofs for approval, and perform data testing and troubleshooting
Partner with IT, Marketing, Compliance, and other stakeholders to ensure data flows and processes run smoothly
Qualification
Required
Bachelor's degree in Marketing, Analytics, or related field
3+ years of experience in CRM, campaign operations, or digital marketing production
Hands-on experience with targeting tools (Unica 12 preferred) and production/workflow tools
Proven ability to manage multiple campaigns, deadlines, and stakeholders in a fast-paced environment
Strong project management, attention to detail, and problem-solving skills
Proficiency in Microsoft Office
Preferred
Oracle Responsys, Adobe Analytics
SQL and digital targeting experience
IBM Unica 10/12
Benefits
Medical
Dental
Vision
Telemedicine
Term life
Whole life
Accident insurance
Critical illness
A legal plan
Short-term disability
Retirement savings plan
Service bonus
Holiday pay plans (earn up to eight paid holidays per benefit year)
Transit spending account
Paid sick leave under the applicable state or local plan
Company
Kelly
We’ve been helping organizations find the people they need longer than any other company in the world.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-01-13IPO
Leadership Team
Chris Layden
Chief Executive Officer
N
Nicholas Zuhlke
Vice President, Controller, and Chief Accounting Officer
Recent News
Kelly Services, Inc.
2025-11-08
2025-11-08
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