Hilton · 14 hours ago
Senior Manager, Digital Strategy
Hilton - Shared Services - McLean7930 Jones Branch Drive
Full-time
Hybrid
Senior Level
7+ years expHilton is a leading global hospitality company, and they are seeking a Senior Manager, Digital Strategy to enhance their digital marketing experience. This role involves setting direction for digital engagement across various channels and driving performance against marketing objectives.
HospitalityLeisureResorts
Responsibilities
Serve as a Marketing lead for digital experience, setting direction for how web, app, email, and lifecycle channels work together to drive engagement and conversion
Apply a deep understanding of digital shopping behaviors to optimize how guests arrive, browse, consider, and convert across Hilton's digital ecosystem
Leverage segmentation, customer data, and performance insights to drive targeted messaging, journey design, and channel execution
Translate business objectives and audience insights into actionable channel strategies, defining prioritization, sequencing, and activation across teams and regions
Identify and act on gaps, overlaps, and opportunities across the owned ecosystem to reduce friction, strengthen messaging, and improve performance
Drive clarity and rigor in digital decision-making, ensuring marketing strategies are executed consistently and effectively across channels
Partner with Analytics to monitor performance, assess impact, and adjust strategy, ensuring continuous optimization across the customer journey
Collaborate with Brand teams and cross-functional partners to ensure alignment while retaining ownership of digital marketing decisions and outcomes
Own and lead Hilton's digital marketing strategy across owned channels, with accountability for performance against briefs, KPIs, and business objectives
Qualification
Required
Seven (7) years of experience in digital marketing strategy, omnichannel planning, or owned-channel marketing within complex, matrixed organizations
Deep understanding of digital marketing ecosystems and how web, app, email, and lifecycle channels work together to influence customer behavior and outcomes
Strong track record of owning performance outcomes and using data to inform decisions and optimization
Experience with segmentation, targeting frameworks, and partnering closely with Analytics teams
Proven experience translating digital shopping behaviors and customer journeys into marketing strategies and experiences
Strategic, systems-level thinker who connects long-term vision to near-term execution and understands cross-channel implications
Hybrid work schedule in Dallas, TX or McLean, VA (3 days per week in office)
Preferred
BA/BS degree in Marketing or related field
Proficiency with digital analytics platforms, such as Adobe Customer Journey Analytics
Experience with customer journey strategy, segmentation, or personalization frameworks
Experience working in global or multi-market organizations
Benefits
Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
Paid parental leave for eligible Team Members, including partners and adoptive parents
Mental health resources including free counseling through our Employee Assistance Program
Paid Time Off (PTO)
Company
Hilton
Hilton is a hospitality company, owns luxury and full-service hotels and resorts, and focused-service hotels.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$10.5BKey Investors
Pershing Square Capital ManagementHNA Group
2025-12-01Post Ipo Debt· $1B
2025-07-01Post Ipo Debt· $1B
2024-09-05Post Ipo Debt· $1B
Leadership Team
Christopher Nassetta
President and CEO
Kevin Jacobs
Chief Financial Officer
Recent News
WSJ.com: US Business
2026-01-07
2026-01-07
Company data provided by crunchbase