This job has closed.

Explore Asheville · 5 days ago

Public Relations Coordinator

Asheville, NC

Full-time

Onsite

Mid Level

$51K/yr - $51K/yr

4+ years exp

Explore Asheville is the organization responsible for promoting tourism in the Asheville area. The Public Relations Coordinator will utilize design skills to support visual and creative executions while collaborating with team members to meet marketing objectives.

HospitalityLeisureMarketingTourismTravel

Responsibilities

Work with Explore Asheville team members and the Director of Marketing to process and activate creative service projects delivering on-brand design executions that meet business and organizational objectives

Design project examples may include destination and/or community focused advertisements, event branding and marketing, business collateral, presentation materials and digital decks, infographics, direct mail materials, signage, animated and static social posts, social templates and collections, logos, maps, event signage, digital and e-mail marketing templates, as well as layouts for printed brochures, reports and sales/PR materials

Coordinate with local vendors, printers, tourism partners and creative collaborators to ensure on-time, on-budget and color-accurate deliverables that meet technical standards and align with the project vision

Work with team and external partners to ensure delivery and brand compliant execution of Explore Asheville/BCTDA creative assets across sponsored activations and events

Provide graphic support for various presentations, including BCTDA meetings, as needed by the organization. Refresh and organize templates and supporting assets for ease of team use

Assist in the management, curation, organization and delivery of brand-owned digital assets. Maintain efficient working knowledge of supporting DAM software and usage rights. Use understanding of brand photo standards to support gallery creation and development, asset needs assessment, and procurement for creative efforts and team projects as assigned

Support content accuracy by tagging partners in published articles, checking links, and proactively updating/fixing broken links across Explore Asheville web properties

Monitor and help maintain integrity of Explore Asheville brand upheld by the official brand guidelines. Contribute with marketing teammates to guard the living brand through strategic, thoughtful, approved and documented design choices as the brand is interpreted across leisure, business and community facing environments

Provide brand training and an introduction to brand and creative approval processes for new employees to ensure proper activation across the organization

Provide administrative support to the marketing team and assists in the execution of work to raise awareness and inspire travel to the Asheville area

Upload, tag, and organize photo and video assets in Explore Asheville’s digital platforms (e.g., Crowdriff, YouTube), ensuring proper metadata, usage rights, and accessibility compliance

Track, file, and maintain documentation for usage agreements and model releases to ensure brand-owned content complies with legal and licensing requirements

Monitor email bouncebacks and list performance from Explore Asheville’s monthly newsletter, coordinating with marketing teammates to maintain audience health and deliverability

Participate in department and all team meetings, planning meetings (i.e., strategic/department/program/work/objectives), and organizational initiatives to support efficiency, effectiveness, and innovation. Elevate/solve issues, support solutions, and support the maintenance of ongoing processes

Qualification

Graphic DesignAdobe Creative SuiteProject Management SoftwareMicrosoft Office SuiteDigital Asset ManagementAttention to DetailSelf-MotivatedOrganizational Skills

Required

Bachelor's degree from an accredited institution with a minimum of 4 years of experience in graphic design of print, digital, social media, office collateral and merchandise executions –OR- any combination of education, coursework, and/or technical training necessary to meet position requirements

Strong portfolio of existing graphic design work demonstrating ability to execute on-brand creative

Proficiency in Microsoft Office suite (Excel, Word, Powerpoint), Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Asana (or other project management software)

Must be able to use sound judgment and discretion

Well-organized, self-motivated, and comfortable in a fast-paced environment

Proficiency in Microsoft Office Suite

High attention to detail

Preferred

Bachelor's degree in Graphic Design or Marketing preferred

Experience in Act-On, Hovercode, Adobe After Effects and Premiere Pro preferred

Appreciation for Buncombe County's tourism community

Benefits

Paid Time Off program with 19 days to start

11 annual paid office holidays

Employer-provided medical, dental, vision, life, short-term disability and long-term disability insurance

401k with a company match

Employee wellness benefits

Company

Explore Asheville

Asheville is a thriving mountain city featuring a funky and eclectic downtown, 30-plus art galleries downtown alone, a burgeoning culinary scene, a thriving live music scene and, of course, the awe-inspiring scenery of the Appalachian Mountains.

Founded in 1983

Asheville, North Carolina, USA

11-50 employees