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TWINOAKS · 1 day ago

Manager, Media Commerce

New York, NY

Full-time

Hybrid

Mid, Senior Level

$74K/yr - $116K/yr

6+ years exp

TWINOAKS is a shopper marketing agency that focuses on creating meaningful connections between shoppers and brands. The Manager, Media Commerce will be responsible for managing a portfolio of brands, executing shopper media campaigns, and optimizing media budgets to ensure strong ROI.

AdvertisingBrand MarketingMarketing

Responsibilities

Client-facing role responsible for managing portfolio of brands as a co-owner of media strategy, planning, presenting campaign proposals

This role is responsible for flawlessly executing & managing shopper media campaigns

Detailed allocation of budget, flighting, and execution of campaigns for high volume client requiring extreme attention to detail and ability to directly communicate with clients on a regular basis

Manage media budget and optimize to deliver strong ROI, measuring year over year growth by utilizing historical performance and industry benchmarks, sharing results with clients

Manage annual partnerships with preferred vendors to ensure competitive rates and added value opportunities, as well as identifying new key partners for innovation and test and learn opportunities

Collaboration with internal team and vendors for a competitive analysis of all category activity on a regular basis for use in quarterly competitive audit presentations, presenting findings to clients

Play key role in partnering with cross-functional team inclusive of media activation and analytics, to build out the end-to-end consumer journey inclusive of commerce media tactical thought starters and innovation ideas to bring the concepts to life

Partner with the integrated agency teams to develop full funnel plans across the integrated brand experience

End to end campaign management delivering final approved plans to market. Execution of Retail Media Partner & third-party commerce media tactics include Programmatic DSP, Programmatic DOOH, Search, Influencer and Social campaigns

Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting

RFP vendors to develop and collaborate on targeting, rates and refine overall executional plan based on client objective, media strategy and vendor capabilities

Have clear understanding of campaign set-up, performance, measurement and KPIs, as well as clearly set and communicate performance expectations with internal and external teams

Ongoing campaign monitoring and management and working with vendors to identify and implement campaign optimizations

Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results

Qualification

Amazon Advertising DSPShopper media experienceCampaign managementMedia strategyBudget managementProactive approachMedia channelsCollaborationCommunication skillsAttention to detailRelationship building

Required

Bachelor's degree in advertising, marketing, related field or the equivalent combination of education and experience

Amazon Advertising DSP & Search platform & planning experience across the full Amazon eco-system

6-8 years of shopper, retail media experience working in an agency setting

Must be an excellent collaborator, willing to lean in and work closely with internal and external teams in a virtual team environment

Must have a strong level of understanding of multiple media channels; shopper, digital and traditional

Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions

Keen attention to detail with strong mathematical and Microsoft Office / Google Workspace skills including expert proficiency in applications such as Excel/Sheets, PowerPoint/Slides and Word/Docs

Able to build relationships across the team, department, vendors and clients

Proactive approach, demonstrated by: Providing regular project timeline and budget updates to team/supervisor

Anticipating potential problems and obstacles to project success, communicating concerns and potential solutions with team

Developing an understanding of new/emerging media developments and sharing with the broader team internally

Able to review results and performance of paid media campaigns based on predetermined success indicators, determine effectiveness and report back to client