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UNFI · 13 hours ago

Social Media Content Manager - Remote

United States

Full-time

Remote

Senior Level

$80K/yr - $150K/yr

5+ years exp

UNFI is North America’s premier grocery wholesaler, delivering a wide variety of products to community grocers and retail chains. The Social Media Content Manager will own the strategy and execution of social media channels, driving engagement and brand reputation through data-driven campaigns.

Food and BeverageHealth CareHospitalityOrganic Food

Responsibilities

Develop, design and curate engaging content for UNFI social platforms including owning all social media content calendar creation and execution

Act as the brand guardian, ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience

Own end-to-end strategy, execution, and optimization of paid social media campaigns across platforms such as Meta, LinkedIn, and X, ensuring performance aligns with broader business objectives

Oversee community interactions to grow engagement and shape sentiment – providing timely responses in partnership with internal experts to customers, suppliers, associates and other key stakeholders

Lead social listening and trendspotting and translate into strategic opportunities to drive our digital goals and priorities

Stay up to date with the latest best practices and social resources to drive business growth and results

Track social performance and audience insights, analyze data, and derive actionable insights and recommended optimizations to enhance engagement and reach

Own campaign and monthly analytics report and communicate the story behind the numbers with leadership and stakeholders

Help manage the newsroom, serving as the central hub for content planning, approvals, and publishing

Manage paid social campaigns, primarily LinkedIn Ads, including audience targeting, budgeting, and optimization

Performs other relevant job duties as required

Qualification

Social media strategyContent creationSocial media analyticsPaid social advertisingCommunity engagementCopywritingBrand storytellingVendor managementFast-paced environment

Required

Bachelor's degree in digital media, marketing, communications, journalism, public relations or related field

5+ years related experience in social media, digital or content marketing

Demonstrated success growing engagement and conversions for company pages and social campaigns

Experience with interpreting social media analytics and metrics; proficiency in social listening platforms for audience insights and engagement tracking (e.g., Meltwater, Sprout Social, LinkedIn Campaign Manager, Google Analytics)

Excellent copywriting skills and understanding of AP style

Strong background in content creation, brand storytelling, and community engagement best practices

Experience with paid social advertising, including campaign strategy, budget management, and A/B testing

Vendor and agency relationship management for content creation and paid campaigns

Ability to work in a fast-paced environment and manage various projects at the same time

Good judgment is required for this position as there may be times when direct supervision may not be immediately available