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LawnStarter · 1 day ago

Paid Search Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$90K/yr - $125K/yr

3+ years exp

LawnStarter is a rapidly growing company transforming the outdoor home services industry. They are seeking a Paid Search Marketing Manager to lead SEM programs and drive customer acquisition through effective campaign management and data analysis.

InternetLandscapingMarketplaceOutdoors

Growth Opportunities

Responsibilities

Manage and optimize large-scale, complex SEM campaigns across Google Ads, Bing Ads, Meta Ads and other search platforms

Activate, optimize and make efficient Local Services Ads (LSA) at scale

Monitor and analyze campaign performance, adjusting bids, bid strategies, budgets, and ad copy to maximize ROI

Continuously test and refine ad creatives, landing pages, and audience/location targeting to improve click through rates and conversion rates

Leverage Google Analytics and other analytic and visualization tools to track key performance indicators (KPIs) and generate actionable insights. Summarize KPIs against targets and provide actionable recommendations for optimization and improvement

Conduct deep-dive analysis to understand customer behavior, keyword trends, and competitive landscape

Develop and maintain dashboards to track performance, efficiency, and spend

Research and identify new keyword opportunities to expand our reach

Implement audience segmentation strategies to improve targeting and efficiency

Manage negative keyword lists and refine match types to improve campaign relevance

Execute campaign type strategies that provide max conversion contribution at targeted customer acquisition costs; RSA, DSA, PMax, AI Search Max placements, audiences and more

Allocate and manage budgets efficiently to maximize conversions while maintaining profitability

Utilize automated bidding strategies and manual adjustments to improve ad performance

Work closely with the product, engineering and content teams to align ad messaging with user intent

Partner with developers to implement tracking solutions and troubleshoot conversion tracking issues

Provide insights and recommendations to senior leadership to guide marketing strategy

Qualification

Google AdsBing AdsGoogle AnalyticsSEM Campaign ManagementExcel/Google SheetsData AnalysisConversion Rate OptimizationTest-Learn MindsetAttention to DetailProblem Solving

Required

3-7+ years of hands-on experience managing Google Ads and Bing Ads campaigns, preferably for a fast-paced eCommerce or lead generation business for B2C

Strong proficiency in Google Ads Editor, Google Analytics (GA4), and other BI tools

Experience with large-scale search, display, retargeting, video and local services campaigns

Understanding of auction dynamics, quality score, and smart bidding strategies

Advanced skills in Excel/Google Sheets (pivot tables, vlookups, data visualization)

Ability to analyze and interpret large datasets to make data-driven decisions

Proven ability to execute A/B tests and iterate on learnings

Strong grasp of conversion rate optimization (CRO) and landing page best practices

Ability to adapt strategies based on competitive trends and seasonality

Strong attention to detail and ability to manage multiple projects simultaneously

Comfortable working in a fast-paced, remote-first environment

Passion for SEM and digital marketing, with a test-and-learn mindset

Willing to accept challenges and be a pro-active problem solver