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TNT Growth · 4 days ago

Head of Data & Analytics

Miami, FL

Full-time

Onsite

Director/Executive

10+ years exp

TNT Growth is a performance marketing agency focused on driving growth for businesses through data and operational excellence. The Head of Data & Analytics will establish a robust analytics foundation to enhance decision-making and ensure that analytics is proactive and integrated into the company's operations.

AdvertisingBusiness DevelopmentDigital Marketing

Responsibilities

Own TNT’s measurement strategy end-to-end

Define and operationalize agency-wide frameworks for KPIs, tracking, attribution, forecasting, testing, and learning

Build a measurement maturity model and move clients up it with clarity and structure

Architect and maintain a modern analytics stack including tracking, data pipelines, warehousing, modeling, and BI

Establish governance, QA, data quality monitoring, documentation, access standards, and privacy-forward measurement approaches

Deliver analytics that drives decisions — budget allocation, testing priorities, creative direction, CRO focus, and strategy

Build disciplined experimentation processes including incrementality, lift testing, and meaningful analysis

Lead client-facing analytics strategy and bring clarity to complex performance conversations

Push back on vanity metrics and unreliable narratives

Hire, lead, and develop analytics, analytics engineering, and data engineering talent

Build predictable intake, prioritization, scoping, and delivery processes

Partner closely with Media, Creative, CRO, Strategy, Engineering, Leadership, and New Business to embed analytics into outcomes

Qualification

Analytics foundation buildingData strategyPerformance marketing analyticsExperimentation programsData engineeringTechnical fluencyExecutive communicationProactive leadershipAccountability orientation