Serv Recruitment · 1 week ago
Digital Content Manager
Miami, FL
Full-time
Onsite
Mid Level
3+ years expPure Plastic Surgery is a fast-growing, AI-forward medical aesthetics practice headquartered in Miami, FL. The Digital Content Manager will play a fundamental role in creating and executing digital strategies that enhance the clinic’s growth and positioning, managing content calendars, social media campaigns, and visual assets while ensuring alignment with brand identity.
Staffing & Recruiting
Hiring Manager
Jackie Serviss
Responsibilities
Design and manage the monthly content calendar across all active digital platforms in the organization
Segment and assign content and campaign strategies between internal teams and external agencies, following the content plan
Create, edit, and publish department-assigned content, ensuring consistency with the monthly strategy using the appropriate tools and platforms
Develop and implement real-time content aligned with current trends to drive reach, relevance, and engagement
Collaborate with the Marketing Director to develop structured creative briefs for external agency partners
Coordinate and oversee agency involvement in content production, design, and creative execution
Participate in the planning of email, newsletter, and SMS campaigns, suggesting appropriate frequency, objectives, and key messages
Review, clean, and analyze lead data to identify source, behavior, and quality, while structuring clear reports that align with the evolving analytics tools used by the company
Monitor, report, and optimize campaign performance using task management and tracking systems, ensuring proper execution and alignment with departmental goals
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
3 to 5 years of experience in marketing, preferably in roles related to content creation, digital campaigns, and brand communication
Bilingual, with fluency in both English and Spanish, in both written and verbal communication
Highly organized, proactive, and detail-oriented professional with strong multitasking capabilities
Familiarity with and passion for the aesthetic surgery, medical aesthetics, or wellness industries
Intermediate to advanced proficiency in content and design tools (e.g., Canva, Photoshop, Illustrator, etc.)
Solid working knowledge of basic office tools such as Excel, PowerPoint, and Word, with the ability to clearly and effectively present data
Proven experience in digital content management, social media, online marketing campaigns, and email marketing support
Strong copywriting skills aligned with brand voice and messaging
Experience in using or interpreting marketing dashboards and KPIs, and openness to learning analytics tools such as Google Analytics, Meta Business Suite, Looker Studio, Meta/Google Ads, Mailchimp, or other platforms that may be adopted
Ability to track campaign performance and generate actionable insights to support strategic decision-making
Skilled in preparing creative briefs and coordinating with internal teams and external vendors for content execution
A creative mindset with strategic thinking, analytical vision, and a clear orientation toward measurable results
Preferred
A proactive problem solver
Enthusiastic and positive
MASSIVELY organized
Willing to get on a phone call and video chat with our team and our clients
Comfortable speaking, texting, emailing with all strategic partners
Driven
A self-starter
A self-development junkie
Full of love, compassion, and empathy...yet bold
Able to anticipate needs and provide solutions
Always learning and coachable
Company
Serv Recruitment
Serv Recruitment Agency is an Executive Search Firm helping growth organizations find top talent in the market.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase