Merkle · 2 weeks ago
Senior Manager, Promotions and Loyalty Strategy
New York, United States
Full-time
Hybrid
Mid, Senior Level
$78K/yr - $126K/yr
3+ years expMerkle is looking for a Senior Manager, Loyalty Experience. In this role, you will help maintain and grow customer experience and loyalty programs while designing next-generation campaigns that foster enduring relationships between clients and consumers.
AdvertisingMarketing
Responsibilities
Define strategies that create moments of engagement across the customer lifecycle and guide sustainable, emotional connections between the consumer and brand
Contribute to main phases of consulting engagements across discovery, strategy, program design, user experience, business case development, market assessment, and road mapping. You will facilitate client workshops, conduct research and data analysis, write creative briefs, and document technical requirements
Help manage the strategic oversight of multiple loyalty and customer experience programs and campaigns, including assessing performance and recommending ongoing enhancements to strengthen and improve programs
Use your existing experience and grow your expertise across diverse teams of loyalty marketing, retention marketing, customer engagement, customer experience, customer strategy, and CRM to deliver client value
Maintain a knowledge base of loyalty and customer experience trends, competitor insight, and new technologies
Perform industry research and create resource materials for internal and external use
Design customer-facing survey questionnaires, analyze results, and document findings in a client-facing presentation
Monitor social media channels for mentions of specific brand keywords to determine volume patterns, sentiment, and trending topics
Qualification
Required
3+ years of experience developing/implementing strategic customer experience programs
Experience in a combination of the following disciplines: loyalty marketing, retention strategy, customer experience management, customer engagement, customer strategy, marketing analytics, data strategy, and CRM
Experience with cross-channel integrated marketing campaigns
Experience translating client needs and expectations into modern, strategic solutions
Story telling presentation experience internally and externally, with the ability to develop compelling presentations
Diligent, disciplined, and accountable. Comfortable performing at a high-level in an evolving, matrixed environment
Willingness to work with clients in regulated industries (i.e., tobacco)
Average 25% Client Travel
Preferred
Experience with social aggregation tools (i.e., Brandwatch) and survey development tools is advantageous (i.e., Survey Monkey)
Benefits
Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Company
Merkle
Merkle is a customer relationship management agency that designs, executes and evaluates integrated marketing programs.
10001+ employees
H1B Sponsorship
Merkle has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (53)
2024 (67)
2023 (58)
2022 (56)
2021 (85)
2020 (81)
Funding
Current Stage
Late StageTotal Funding
$123.54MKey Investors
TCV
2016-08-08Acquired
2016-03-08Series Unknown· $10M
2015-08-14Series Unknown· $5.67M
Leadership Team
Amanda Gessert
Senior Vice President, Analytics
Jen Todd Gray
SVP, GM Promotions & Gamification / Head of Experience Creative
Recent News
2026-01-10
2025-09-17
Company data provided by crunchbase