Champions Group Holdings · 2 weeks ago
Divisional Marketing Manager
Champions Group Holdings is a leading provider of essential home services specializing in HVAC, plumbing, and electrical services. They are seeking a Division Marketing Manager to own and execute brand and digital marketing strategies that drive growth across two well-established home service brands in the Seattle market.
Consumer Services
Responsibilities
Own brand marketing for two brands – Develop tailored marketing strategies that align with each brand's goals, service lines, and market position
Drive digital growth – Lead PPC, Google Ads, GLSA, retargeting, and paid search campaigns in partnership with agency partners. Be the primary contact for digital performance
Be the brand expert – Understand the Seattle home services market, seasonality, competitive landscape, and consumer behavior to position each brand for growth
Collaborate with leadership – Partner with General Managers and cross-functional teams (operations, sales, creative) to align campaigns with business needs
Execute across channels – Work with internal experts and agencies to launch campaigns across digital, social, reputation, sponsorships, direct mail, radio, and more
Analyze and optimize – Track performance metrics, manage budgets, and provide actionable insights to drive incremental leads and revenue
Champion brand communication – Lead regular marketing check-ins with leadership to ensure alignment, transparency, and growth-focused initiatives
Qualification
Required
Bachelor's degree in Marketing, Business, or related field (MBA a plus)
5+ years of marketing experience with a strong track record of developing and executing successful strategies
Deep knowledge of Google Ads, GLSA, PPC, and paid digital strategy
Experience managing vendor/agency partnerships
Strong analytical, budgeting, and reporting skills
Preferred
3+ years of home services, retail, hospitality, or multi-site marketing preferred (HVAC, plumbing, electrical strongly desired)
Familiarity with ServiceTitan or similar platforms is a plus